New Delhi: Hindustan Lever Ltd topped the list of advertisers across all genres in the list released by the Broadcast Audience Research Council (BARC) for week 27 (3 july to 9 July).

HUL recorded ad volume of 4893.09 (‘000 sec), surpassing Reckitt Benckiser (India), which clocked a total ad volume of 4180.54 (‘000 sec). The two advertisers were followed by Cadbury India, Brooke Bond Lipton India, Amazon Online India, Godrej Consumer Products, Wipro, Colgate Palmolive India, Ponds India and PepsiCo.

In terms of brands, Dettol and Dettol Toilet Soaps continued to dominate the top ten list of brands, with an ad volume of 754.83 (‘000 sec) and 487.8 (‘000 sec), respectively in BARC’s Week 27.

The two brands were followed by Horlicks which has been heavily advertising during the prime time shows. Lizol, which remained the top brand during the last few months, has now come down to the fourth position with an ad volume of 338.01 (‘000 sec).

The other top brands in the list are Vimal Elaichi Pan Masala, Amazon.In, Harpic Bathroom Cleaner, Clinic Plus Shampoo, Santoor Sandal and Turmeric and Amazon Prime Video.