MUMBAI: Himalaya, a herbal health and personal care company, is set to release its latest campaign conceptualised by Soho Square to showcase its entire range of face care products.

On the campaign, Himalaya drug company business head - consumer products division Rajesh Krishnamurthy, “Brand ‘Himalaya’ has evolved over the years to become a preferred brand among young consumers in the face care category. The success story started with Purifying Neem Face Wash and today we have a vast portfolio of over 15 face care products including face washes, packs and scrubs providing unique solutions to different skin problems. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted Face Wash brand is now in a new avatar.”

The TVC highlights the new packaging of the face care range. He added, “The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing.”

Reiterating this, Soho Square head of office Shenaz Bapooji said, “We had great fun while creating this advertisement especially because it was another 1st for brand Himalaya!”

The commercial will debut on the popular GECs and will go live on Himalaya’s official Facebook page post the on-air release.