From her to him: Nykaa unveils men’s fashion on its platform

From her to him: Nykaa unveils men’s fashion on its platform

The brand now has over 60 brands across clothing, footwear and accessories catering to men


NEW DELHI: Women’s shopping destination Nykaa Fashion is now wooing men with the launch of men’s fashion category on its website and app. This is the next big step for the brand after it unveiled the Nykaa Man website and app dedicated to men’s grooming back in 2018. With this, Nykaa will now offer men fashion and grooming products across 560+ brands and 42,000 products.

Social media platforms like Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion and self-care trends. Nykaa Man aims to provide male customers a personalized one-stop shop where they can explore products suited to their grooming needs. Designed to cater to all lifestyle shopping needs, the men’s category will offer clothing, footwear, eyewear, sportswear and accessories across 60+ brands including GAP, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign and more.

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Nykaa chief marketing officer Anchit Nayar said, “It has long been the vision of Nykaa to bring the pillars of our brands - curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100 per cent authenticity, as well as exciting content to discover new trends and products.”

In recent months, Nykaa saw an increase in average order values and prepaid payments, reflecting the growth of online shopping. As a leader in women’s fashion and beauty shopping, Nykaa will now extend its retail expertise to a male audience by catering to the high growth categories of fashion and grooming.