MUMBAI: Emami has roped in Telugu superstar Chiranjeevi in its club of brand ambassadors. The company already has Sourav Ganguly, Sunny Deol, Govinda, Madhuri Dixit and Amitabh Bachchan as brand ambassadors.
 

 
As part of the deal Chiranjeevi will feature in Navratna Oil commercials, which will hit the media within a month's time.
 
 
Navratna Oil today enjoys the leadership position as a traditional cool oil, which is a perfect cure for sleeplessness and headaches. The Rs 1 billion plus brand is currently growing at a rate of 11 per cent. Aggression is the keyword for the brand in the coming years. The roadmap for the future is to further expand the market and Navratna Oil's share of that market.

 
 
Says Chiranjeevi, "For me, the best thing about this association is that I will be promoting a brand, which today stands as one of corporate India's successes. Emami has remained true to their Indian heritage and have been able to take on multinational brands through an unwavering focus on quality and value. Moreover they have effectively used Indian knowledge of skincare and health and combined that with a keen understanding of the consumer's rapidly evolving needs. All of this has translated into a well deserved reputation as one of the major players and innovators in the personal and healthcare industry in India."