MUMBAI: EFY Enterprises, publishers of many leading magazines such as Electronics For You, Linux For You, i.t., Facts For You and ePower will be spending Rs 20 million on multi-media campaign in prominent publications, TV channels and ground events.

The group claims to have a cumulative readership of half a million across all the publications.

The campaign kicked off with the announcement of two major events - Linux Asia 2004 and EFY Awards 2004. Linux Asia 2004 is Asia's biggest conference and exposition of Linux. It will be held from 11-13 February 2004 at The India Habitat Centre, New Delhi. The group has also announced EFY Awards 2004, the biggest ever Electronics awards, in which top organisations and individuals in the electronics industry will be honoured.

Talking about this campaign, EFY Enterprises' managing director Ramesh Chopra said, "For the past 34 years, we have been pioneers in the areas of technology. Our efforts have been widely appreciated in that area - particularly electronics, Linux and general IT. This campaign is aimed at spreading awareness about us to those outside the technical fraternity. Technology is being more and more consumer friendly and our publications are now of a greater interest to the general public than ever before."

The company has also launched a series of new initiatives. Linux For You has setup LFY Labs - one of the most advanced Linux Labs in the country. LFY Labs has produced LiFY (Linux from India for you) that is aimed at increasing the usability of Linux for practical purposes. The various versions of LiFY launched include education, multilingual, developer and administration.