Mumbai: The leading design and communication agency, Beam & Words, has won the digital marketing mandate for one of India’s leading premium vodka brands, Smoke Lab.

Smoke Lab Vodka, from the house of NV Group, is known for its finest blends that are irresistibly smooth and mellow. NV Group is a leading producer of distilled spirits and RTDs in the country. It has adhered to stringent quality control measures, having adopted state-of-the-art infrastructure and technology.

Expressing his thoughts on the win, Beam & Words partner Arjun Guleria said, "We at Beam & Words are extremely excited to represent Smoke Lab, a brand which has made its mark as being one of the finest alcohol brands in the country. We are thrilled to be able to bring our expertise to help the brand’s success further and work with a brand that is constantly reaching new heights both nationally and internationally."

Further, commenting on this association, Smoke Lab CEO & founder Varun Jain said, "We are glad to onboard our new partner agency, "Beam & Words," which has built many renowned brands in the country, and we are aiming that they will bring alive the world of Smoke Lab in the digital world for us. We are looking at expanding our social media presence with great engaging content coming from B&W to enunciate brand love."