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GUEST COLUMN: How Artificial Intelligence is transforming the world of digital marketing

Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in a way to mimic and think like a human being. With data as the new oil in the marketing world, intelligence will be needed to derive meaningful...

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Hashtag Orange bags digital mandate for Wildcraft India

Mumbai: Hashtag Orange has partnered with Wildcraft in its next phase of growth. As a part of this association. the digital communications agency will be responsible for carrying out the entire digital activity of the brand across creative, technology, and media.

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SAVA appoints WATConsult as digital marketing partner for SAVA Herbals

Mumbai: SAVA Healthcare has appointed WATConsult, the hybrid digital agency from the house of dentsu India, as the digital marketing partner for its new herbal formulation business, SAVA Herbals. Through SAVA Herbals, the pharmaceutical company will be launching clinically proven herbal product...

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FCB Group India & Kinnect join hands to power creativity with technology & data

Mumbai: Interpublic Group of Companies (IPG) and FCB on Friday announced the acquisition of an equity stake in a digital marketing agency, Kinnect. While the agency will partner with FCB Group India, it will continue to operate under the management of its current leadership.

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SG Analytics onboards Kulwinder Singh as CMO

Mumbai: Research and data analytics services firm SG Analytics has appointed Kulwinder Singh as its chief marketing officer. In his new role, Singh will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives. 

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