Mumbai: Japanese major ADK on Monday announced the acquisition of Rage Communications, an India-based independent agency that specialises in digital experience design and e-commerce solutions. As part of the agreement, Rage will be rebranded as ADK Rage.
"The deal accelerates both companies’ commitment to drive outcome-focused digital marketing and advertising campaigns for clients by bringing together their capabilities, in data-driven insights, and content narrative," said the statement.
The acquisition will see ADK becoming the major shareholder, while Rage’s founders JRK Rao and Karthik Kumar remain as minority shareholders. Rao will continue to lead as chief executive officer of ADK Rage. Rao and Kumar, will be working closely with ADK global team to reach client companies in the digital domain.
“This partnership marks our milestone entry into the India and Australia markets – two of the fastest-growing digital markets in the APAC region,” said ADK Global Operations CEO Yasuyuki Katagi. “With Rage, we will immediately gain traction at a brand consultancy level, providing a strong starting point for the further growth in these key markets. We are also extremely excited at the collaboration opportunities to supercharge growth for our clients together. The new ADK Rage will offer clients with differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering and compelling scale.”
Headquartered in Chennai, Rage offers a full stack of solutions across CX, CRM, UI/UX and performance marketing solutions for clients around the world. Through its offices in India, Australia (Sydney) and Singapore, the agency provides services to marquee brands and companies.
“This partnership with ADK is a significant moment in the growth of Rage as it opens new horizons in a rapidly changing global economy," commented JRK Rao and Karthik Kumar. "Our two companies share the same vision in the digital transformation of businesses and their interactions with consumers. It is our hope that our combined strengths will add greater value to our existing clients and reach out to the larger marketing community around the world. This also represents substantial opportunities for our respective staffs to work together in an increasingly technology-led multicultural world.”
