The Content Hub 2024: Audio series: The new blockbuster engine

The Content Hub 2024: Audio series: The new blockbuster engine

The fireside chat delved from audio content's evolution to Pocket FM's success.

Audio series

Mumbai: The eighth edition of The Content Hub Summit delves into the ever-changing world of content creation. With the consolidation of platforms, creators face new hurdles in gaining visibility, maximizing revenue, and maintaining creative freedom. The event also explores the remarkable theatrical success of Indian cinema and unraveled the secrets behind its unprecedented profits, with a critical eye towards its sustainability.

The fireside chat saw group founder, chairman & editor-in-chief Anil NM Wanvari in conversation with Pocket FM head - India and new markets Suyog Gothi.

During the fireside chat, Gothi discussed the platform's journey from humble beginnings to significant success. He highlighted the inspiration behind Pocket FM, the need for longer-form content in the audio space, and the platform's unique monetization model.

One memorable quote Gothi said was, "We're not just competing; we're creating a niche for ourselves in the entertainment category.” Gothi proudly mentioned that they have had four series crossing the 100 crore revenue mark, with more on the brink, showcasing the platform's success.

Gothi emphasized their focus on fostering a strong community of writers and their expansion into multiple languages and global markets. He also discussed the role of AI in content creation and their vision to evolve Pocket FM into a holistic entertainment platform.