27th Sports acquires marketing mandate for India-Bangladesh test & ODI series

27th Sports acquires marketing mandate for India-Bangladesh test & ODI series

The series will begin on 4 December.

27th Sports

Mumbai: The global investment firm 27th Investments-backed 27th Sports has acquired exclusive commercial rights for India-Bangladesh's three-match ODI and 2-match test series.

Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series.

This is the third major signing in cricket for 27th Sports after the India-Sri Lanka Women’s ODI & T20 Series in Sri Lanka and the high-profile Road Safety World Series T20 where the Sachin Tendulkar-led India Legends team emerged winners defeating Sri Lanka Legends for the second consecutive time in the final.

Recently, 27th Sports also acquired The Hawks franchisee in the World Tennis League to be held in Dubai from December 19 to 24. The team comprises Alexander Zverev, Dominic Thiem, Elena Rybakina and Annett Kontaveit.          

27th Investment CEO and president Anil Damani said, “I thank the Bangladesh Cricket Board (BCB) for giving us this opportunity and believing in our capabilities to deliver even in times of elevated global uncertainty. I am also very happy that in line with our vision of investing in growing economies, Bangladesh has a strong track record of growth and development, and like the Bangladesh cricket team, which has time and again proved that they can be world beaters, the country is also regarded as a rising star among South Asian economies.”  

Speaking about the high-voltage series, 27th Sports CEO and co-founder Sangeet Shirodkar said, “It has been a matter of great pride and honour to partner with the Impress-Mattra Consortium for India-Bangladesh series where all top players of both countries will be in fray. We are extremely proud to be working in this series as exclusive commercial rights partner and we are thankful to all in Bangladesh who have made this possible. It is also a great opportunity for us to strengthen our ties with our partners here and widen our network in Bangladesh which is one of the fastest emerging markets in world cricket. Bangladesh’s passion for cricket is second to none and their rivalry with India is also well documented, so I look forward to an exciting series and a memorable association with the Impress-Mattra Consortium and the BCB.”

The Impress-Mattra Consortium has been working with BCB for more than a decade now. The consortium currently holds the right for all the home series in Bangladesh till 2023 which includes the India versus Bangladesh series to be played in December 2022.

Impress-Mattra Consortium spokesperson Sanaul Arefeen said, “Bangladesh cricket will see a new marketing partner in this series. The country’s cricket market is growing, and as a result, not only domestic organizations but foreign companies too are also showing interest in joining Bangladesh cricket today, which is not only helping the country's cricket move forward, but also creating a healthy competitive field. We welcome 27th Sports and are excited to have them on board for this series.”