MUMBAI: Radio Mirchi which is a part of Entertainment Network (India) Limited (ENIL) has appointed Vivek Modi to the post of North cluster head and Sarvmeet Oberoi IPS (sponsorship) head.

In his new role, Modi will be responsible for driving the radio station?s growth in its target region. He joined Radio Mirchi in 2011 as a cluster head - east. Prior to Radio Mirchi, he has worked with J Walter Thompson as account director, ABP as brand manager and Vodafone as head - marketing communication. He will be replacing Sachin Tagra.

Oberoi has been with Radio Mirchi since seven years. He was a part of Mirchi Mobile - a service enabling Mirchi listeners in a particular location to listen to broadcast of another location of their choice, using the mobile platform. Oberoi will be looking after the growth of intellectual properties.
 
EVP HR and marketing Sujata Bhatt said, "Vivek and Sarvee are seasoned professionals and will add lot of value in their new roles. We wish both of them the very best."

ENIL launched its first radio station in 2001 in Indore and now the channel is available in 32 cities across India.