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MUMBAI: Ad and marketing budgets were already shifting from TV to digital but the pandemic has further accelerated the process. Broadcasters were mindful about allocating their money towards TV promotions; as revenue inflow slowed mid-2020, TV channels refrained from making a splash on out of home...
MUMBAI: The new year is here, and with it comes hope, joy and celebration. Things are slowly getting back to normalcy and the promise of a vaccine has lifted spirits. The night is finally coming to an end and dawn will break – both figuratively and literally, as the days begin to grow longer. The...
Crackers may be banned, but television channels are making sure Diwali 2020 goes off with a bang for their viewers. With the outlook that viewers will stay at home rather than jostle with crowds in the age of Covid2019.
KOLKATA: A new trend in reportage of recent incidents has put media into the spotlight for violating basic ethics. Amid the strong criticism that the industry is facing, the ministry of information and broadcasting (MIB) has issued an advisory asking all the channels to abide by the programme and...
In the wake of the ongoing CAA protests and Delhi riots, the ministry of information and broadcasting has issued an advisory to all private and satellite channels to be cautious with content which is likely to encourage or incite violence or contain anything against the maintenance of law and order...
