Regulators

MIB advises digital publishers, private channels against broadcast of online betting ads

Online betting platforms have been using news for surrogate advertising.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/10/03/17_1.jpg?itok=Ey98ul7V

Mumbai : The Ministry of Information and Broadcasting ( MIB) has advised digital media publishers, OTT platforms and private TV channels to refrain from broadcasting advertisements of online betting platforms and/or their surrogate news websites or any such product/service depicting these platforms in a surrogate manner. 

The Ministry has observed that promotional content and advertisements of betting platforms are still visible on certain news platforms and OTT platforms. 

The online advertisement intermediaries have also been advised not to target such advertisements towards the Indian audience. 

The circular said ,"The advisory had been issued for the reason that betting and gambling is prohibited in most parts of the country, and pose significant financial and socio-economic risk for the consumers, especially youth and children. Accordingly, the promotion of offline or online betting/gambling through advertisements is not advised in larger public interest."

The ministry also observed that some online offshore betting platforms have started using news websites as a surrogate product to advertise betting platforms on digital media.

"Betting and gambling is an illegal activity in most parts of India. In accordance with the Paragraph 9 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements 2022 under the Consumer Protection Act, 2019, it has been 

observed that since betting and gambling is illegal, advertisements of online offshore betting and gambling platforms are prohibited," the note said.

The ministry reminded that according to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021,  advertisements of betting platforms, being an illegal activity, can not be shown on digital media.

"In respect of the advertisements of the surrogate news websites operated by the online betting platforms, it may be mentioned that the logos of the concerned news websites are strikingly similar to the betting platform", the note said.

The concerned betting platforms and the corresponding news websites are also not registered with any legal authority under Indian laws. "Accordingly. the online offshore betting platforms appear to be promoting betting and gambling under the garb of news as surrogate advertising."

The Department of Consumer Affairs has also informed that online betting platforms have been advertising themselves as professional sports blogs, sports news websites, etc. while providing an indicative list of online betting platforms which are using news for surrogate advertising. 

"The provisions of the Guidelines for Prevention of Misleading  Advertisements and Endorsements for Misleading Advertisements 2022 under the Consumer Protection Act, 2019 read with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, it is informed that advertisements of concerned news websites, which are infact surrogate advertisements for online offshore betting platforms, do not appear to 

be in strict conformity with these laws," the ministry said.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/mib.jpg?itok=0Hond0kd
MIB issues advisory on public service broadcasting obligation

Mumbai: The ministry of information and broadcasting has directed private broadcasters to undertake public service broadcasting for 30 minutes every day.

Regulators I&B Ministry
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/16/prithul_kumar.jpg?itok=0ioS51SF
MIB appoints Prithul Kumar as interim NFDC managing director

Mumbai: The ministry of information and broadcasting (MIB) has appointed Prithul Kumar as interim NFDC managing director, effective immediately, replacing NFDC MD Ravinder Bhakar. MIB issued an order dated 11 January 2023, with the approval of Anurag Thakur.

Regulators I&B Ministry
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/10/mib-logo.jpg?itok=G2MuMuzd
MIB warns news channels against airing disturbing footage or images

The ministry of information and broadcasting has issued an advisory to all television channels against reporting incidents of accidents, deaths, and violence, including violence against women, children, and the elderly, in manners that grossly compromise "good taste and decency."

Regulators I&B Ministry
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/06/trai.jpg?itok=JUCaaxo3
Kerala HC refuses to grant stay on Trai tariff order 

India's digital multi-system operators (MSOs) apex body the All India Digital Cable Federation's (AIDCF) writ petition challenging the 2022 Telecom Regulatory Authority of India (Trai) Amendments to the Interconnect Regulation and Tariff Order, was listed before the Kerala high court today, and the...

Regulators TRAI
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/05/prasar-bharati.jpg?itok=Z004qeYN
Govt grants Rs 2,500 cr for Prasar Bharati’s infrastructure improvement

The cabinet committee on economic affairs has approved the ministry of information and broadcasting's proposal for the broadcasting infrastructure and network development (BIND) central sector project, providing Rs 2,539.61 crore for Prasar Bharati's infrastructure development, including All India...

Regulators I&B Ministry
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/05/85.jpg?itok=IjZn7JHG
AIDCF files a writ petition against Trai over NTO 3.0

Mumbai: India's digital multi-system operators (MSOs) apex body the All India Digital Cable Federation (AIDCF), and Kerala Communicators Cable Ltd. have filed a writ petition against the Telecom Regulatory Authority of India (Trai) for changes in the telecommunication (broadcasting and cable)...

Regulators TRAI
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/02/trai-b.jpg?itok=8Mgv5caa
SC to hear landing pages matter on 4 January

Mumbai: The landing page case will be heard by the Supreme Court of India on 4 January 2023. In response to a ruling on landing pages issued by the telecom disputes settlement and appellate tribunal (TDSAT) in May 2019, Trai filed an appeal with the Supreme Court. A bench made up of Justices M. R....

Regulators TRAI
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/27/54_0.jpg?itok=qNcM-MDp
AVGC task force proposes national AVGC-XR mission with budgetary outlay

Mumbai: The Animation, Visual Effects, Gaming, and Comic (AVGC) task force released a report on creation of a national AVGC-XR mission with a budget outlay for the integrated promotion and growth of the sector. The task force also recommended a "Create in India" campaign with exclusive focus on...

Regulators I&B Ministry
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/14/ministry_electronics_information_technology.jpg?itok=M5dTGKLI
Digital Personal Data Protection Bill draft: Digital ad revenue will take a hit in the short term

Mumbai:  Last month, the ministry of electronics and information technology, after deliberating on various aspects of digital personal data and its protection, formulated a draft bill, titled ‘The Digital Personal Data Protection Bill 2022.’ Experts opine that in the short term, digital ad revenue...

Regulators I&B Ministry