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'Wherever a shopper shops, one must make a product around it': Swiggy’s Swapnil Bajpai

With the pandemic fuelling a paradigm shift in consumer behaviour aided by digital acceleration and customers preferring doorstep food delivery over dine-in services, cloud kitchens have emerged as viable business model in the F&B industry. Many restaurateurs are now looking to shift from a...

MAM Media and Advertising People
Saurabh Nath joins Swiggy as head of brand marketing

Mumbai: Saurabh Nath has joined food delivery platform Swiggy as the head of brand marketing, according to his LinkedIn profile. This new role entails Nath leading the brand marketing across Swiggy masterbrand and delivery business. Prior to joining Swiggy, Nath was with OZiva, a D2C startup in the...

MAM Media and Advertising People
Swiggy's latest campaign helps Santa Claus find new job this Christmas

Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries in his absence? In an apparent answer to this question, Swiggy Genie has come up with a quirky creative called the #SantaOpenToWork campaign. The timely...

MAM Media and Advertising Ad Campaigns
ITC Kitchens of India to feature on Inox’s menu

Multiplex chain Inox Leisure Ltd on Wednesday announced its partnership with ITC Ltd's Ready-to-Eat gourmet brand Kitchens of India to introduce a redefined, innovative F&B experience across all multiplexes of Inox in India.

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Netflix India onboards Srivats TS as VP, marketing

Mumbai: Netflix India has brought on board Srivats TS as vice president, marketing. He will lead the marketing team in India and report to Netflix vice president, APAC marketing, Barry Smyth. Prior to Netflix, Srivats was associated with food delivery platform Swiggy as senior vice president,...

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