MUMBAI: Savio Sequeira, the former Managing Director (MD) of Team Colgate at Bates India, has been appointed as the Chief Executive Officer (CEO) of Percept Sports & Entertainment effective 1 February.

In his new role, Sequeira will be in charge for providing strategic direction, creating opportunities for integration, and paving the roadmap for the overall businesses for the Percept Sports & Entertainment vertical.

He replaces Joji George who quit Percept Sports & Entertainment last year to join UBM India as managing director. George had joined Percept in September last year from Global Brand Forum, Singapore.

Percept Sports and Entertainment comprises five SBUs, viz. Percept entertainment, Percept ICE, Percept sport, Percept talent and Percept art.

The products and services offered by the company span across experiential and entertainment marketing, sports management and marketing, wedding management, event management and marketing, celebrity endorsements & talent management, branded content, entertainment branding and marketing, branded entertainment, and intellectual properties in the sports & entertainment domain.

On his appointment, Savio Sequeira, said, "Having worked with leading brands across Europe and Asia over the past decade, I am excited to take up this new role with India?s leading entertainment, media and communications conglomerate. The 360-degree services and solutions offered by Percept along with the phenomenal synergy across the Group makes the task ahead exciting. I aim to make Percept Sports and Entertainment the preferred partner for businesses that are looking for creative and memorable brand experiences for their stakeholders."

Prior to joining Percept Sports & Entertainment, Savio was the Managing Director - Team Colgate at Bates India where he was responsible for setting up and building the team, strategic planning, operations, implementing the marketing and communications strategy across markets.

Previously, he also served at Young and Rubicam as Regional Business Director, Colgate international team in Hong Kong; Regional Account Director - Colgate international team, France; Director - network business at Young & Rubicam - Singapore. He has also worked with leading agencies like Ogilvy & Mather Advertising, Clarion Bates Ltd and Edge Communications.