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E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to Indiantelevision.com. The e-commerce sector remained largely immune from the...

MAM Marketing MAM
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Logicserve Digital appoints Manesh Swamy as VP - creative

MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as vice president – creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.

MAM Media and Advertising People
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Economic slowdown: Smart marketers will not make cuts in advertising

As India battles, probably, the worst of its economic crisis since independence, a lot of industries are battling to keep their businesses going but it seems like the advertising industry is immune from the ill-effects. The marketing industry and the advertisers are seeing the slowdown as a need to...

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Logicserve Digital strengthens leadership team with multiple senior level appointments

MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign...

MAM Media and Advertising People
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Facebook's 'Why Am I Seeing This Ad' update to help brands create better impact

Social media giant Facebook recently announced some new controls to its ‘Why Am I Seeing This Ad’ feature offering more transparency and control to its users. The platform will now show more detailed information on the targeting parameters used and the source of information for a particular ad,...

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