Mumbai: Big Magic, the regional general entertainment channel for the Hindi heartland by RBNL, has announced the launch of the sixth edition of Big Memsaab.

The sixth season of ‘Big Memsaab‘ will be hosted by television actress Parul Chauhan.

Conceptualised and initiated by 92.7 Big FM and Big Magic, Big Memsaab provides a platform for women to showcase their hidden talent and skills which deserve recognition and appreciation from the society, the channel said.

On-ground auditions for Big Memsaab will be held in eight cities across Uttar Pradesh- Lucknow, Kanpur, Varanasi, Muzzafarnagar, Ghaziabad, Moradabad, Aligarh and Faizabad starting 27 October.

Chauhan will lead and guide the participants on the show through the various stages of the competition as they battle it out to be crowned the next Big Memsaab.

A company spokesperson said, "As the show continues to grow, we are sure that it will be a hit among audiences while creating a unique entertainment experience."