• Fremantle in deal with Random House for Robert Irwin series

    Submitted by ITV Production on Jul 24
    indiantelevision.com Team

    MUMBAI: FremantleMedia Enterprises (FME) has entered into a new publishing deal with Random House Australia to publish a series of eight fiction books and one non-fiction title with Robert Irwin.

    Set to release in March 2013, the series, to be called Robert Irwin: Dinosaur Hunter, will follow a journey of discovery and education about eight-year-old Robert?s greatest passion, following very much in his father?s footsteps of fun animal education.

    Designed to take readers aged five to eight on Robert?s own quest for new facts and interesting trivia about dinosaurs, the 96-page fiction books will be illustrated throughout, with a special fact file section at the end, showcasing real life information about the dinosaurs featured in each book.

    A special bumper non-fiction book completes the series with a particular focus on recent dinosaur discoveries the world over.

    FME holds a global partnership agreement with Australia Zoo and the Irwin family to develop new worldwide opportunities for television and licensing.

    FME Vice President Consumer Products Hannah Laird said: "Robert?s books are set to be a new dinosaur sensation and we are very excited to work on such an exciting project with Robert, the Irwins and Australia Zoo, and Random House.?

    Random House Business Development Director Julie Burland said: ?We are thrilled to continue our relationship with the Irwin family, having had a very successful three years working with Bindi. Robert Irwin, Dinosaur Hunter is bound to be on every young Australian boy?s radar in early 2013.?

    Robert Irwin: Dinosaur Hunter is expected to be the first in a number of licensing arrangements for Robert as he matures into a young advocate for education, discovery and animal awareness, as his sister Bindi has already become.

    The books will be sold in all good bookstores and department stores, with all sales and marketing managed by the publisher, Random House Australia.

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