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Devendra Deshpande joins Friday Filmworks as head of digital content, IP

The head of Content Plus at Mindshare Devendra Deshpande has moved on and joined renowned multi-media production house, Friday Filmworks as head of digital content and IP. In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for...

MAM Media and Advertising People
Diageo named Britain’s Most Admired Company 2018

British multinational alcoholic beverages company Diageo has been named as Britain’s Most Admired Company 2018 by Management Today.

MAM Marketing Brands
Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

MUMBAI: Diageo India, the country’s leading beverage alcohol group, through its legal entity United Spirits has made an equity investment in HipBar, a payment technology start-up that serves the needs of the beverage alcohol industry and its consumers, through a mobile wallet and delivery app.

MAM Marketing Brands
Signature Start Up TVC shows journey of celeb chef Nikhil Chib

The pursuit of their passions drives the pulse of today’s youth and they strongly believe that this element makes the biggest difference in their lives.

MAM Media and Advertising Ad Campaigns
Digital is as important as traditional: Diageo

MUMBAI: Imagine any musical evening, whether it is soulful, hard core EDM (Electronic Dance Music) or just jam sessions. What goes well with music to get the party started, one may ask? The answer, liquor! Most liquor brands have cashed in on music by associating themselves with various concerts,...

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