Mumbai: KFC India has unveiled the 'Zingerverse' an AR filter for an immersive experience that brings the new Zingers and its global avatars to life for fans across India. KFC India announced the launch of their new Zingers last month, the filter aims to elevate the overall Zinger experience for KFC fans.
The KFC International Burger Fest features not one, not two but five distinct Zinger Burgers, starting at Rs 179/-. From spicy, to classic to tandoori and so much more - KFC’s variety of Zinger burgers features global flavours to satisfy any and every craving.
Step into the Zingerverse
The Zingerverse AR filter is designed to level up how fans interact with KFC's famous Zinger. By merging physical and digital spaces, this innovative filter offers a unique interaction that is both fun and easy to use.
Experience the Zingerverse anywhere, anytime
- Immersive interaction: Users can access the Zingerverse from any location by accessing it through Instagram.
- Nationwide accessibility: The filter can be activated by scanning QR codes displayed on kiosks across KFC outlets in India, making it easily accessible to everyone.
- In-store engagement: Tables in select KFC outlets feature stickers that invite customers to explore the Zingerverse, enhancing their dining experience with an interactive twist.
- Restaurant engagement: The filter will also create restaurant engagement by encouraging diners to interact with the AR experience during their visit, making their time at KFC even more enjoyable.
Simple access to the Zingerverse:
The Zingerverse AR filter is now available on Instagram. To join the fun, users can visit KFC's official Instagram profile (@kfcindia_official) and tap on the filter icon or here: instagram.com/ar/1422206098429313
