MUMBAI: Vodafone Idea, India’s leading telecom operator and ZEE5, India’s fastest growing OTT platform have come together to make ZEE5 Theatre available to its subscribers on the go. With this exclusive offer, subscribers can now tune in to ZEE5 Theatre, a live channel available on Vodafone Play and Idea Movies & TV app.
The move is in line with the philosophy of Vodafone Idea of offering a range of content choices to the customers. Vodafone Idea customers can now enjoy varied plays across genres such as thriller, supernatural, crime, family drama, comedy and periodic drama ensuring a seamless viewing experience. After discovering the content, customers can access it on Vodafone Play and Idea Movies & TV app. ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM.
Some of the RENOWNED plays which customers will be able to watch as a part of this partnership include:
Savita Damodar Paranjape, a psychological thriller starring Shilpa Tulaskar and Vinay Jain
Doll’s House based on Norwegian playwright, poet and theatre director Henrik Johan Ibsen's A Doll's House featuring Swastika Mukherjee and Subhrajyoti Barat
Double Game, a suspense drama starring popular theatre and television actor Kiran Karmarkar and renowned actor-singer Rajeshwari Sachdev
Vaastav, based on the blockbuster crime flick of the same name, Vaastav is the quintessential concoction of ambition, struggle and family emotions starring Puru Chibber and Mitalee Jagtap.
Commenting on the partnership Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Limited said, “We are excited to partner with ZEE5 IN ORDER TO make exclusive theatre PRODUCTIONS more accessible .We intend to reach customers who enjoy Theatre and are not being catered to through other platforms..
Speaking about the association, Manish Aggarwal, Business Head, ZEE5 India said, “The Vodafone Idea association has been truly remarkable and we are now adding some well renowned plays for audiences in this offering. Theatre is an integral part of entertainment and we hope audiences enjoy watching these live from the comfort of their homes. Our strong repertoire of content backed with Vodafone Idea’s reach is certainly to make waves among viewers.”
Vodafone Idea and Zee Entertainment Enterprises Limited announced a strategic partnership a few months back for ZEE5 – the fastest growing OTT platform in the country. Under the strategic partnership, aimed at driving the growth of digital ecosystem in India, the content portfolio of ZEE5 is available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app. Customers of Vodafone Idea can enjoy the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices.