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Ranveer Singh, Bear Grylls team up for an adventure reality special on Netflix

OTT platform Netflix has announced that actor Ranveer Singh teams up with Bear Grylls for India’s first interactive adventure reality special produced by Banijay Asia in association with The Natural Studios.

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Zee5 highlights regional offerings in a new campaign

Mumbai: Video streaming platform ZEE5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar. Revolving around the FOMO theme, the campaign showcases the platform's content library, particularly the regional offerings.

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Falguni Shah named as MD of EORTV

Mumbai: India’s first LGBTQ+ OTT platform EORTV has named Falguni Shah as managing director of its OTT business.  "Shah will be responsible for the rollout and management of EORTV’s content and revenue. She will also be handling the brand to create awareness for the Indian market," said the...

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‘Lock Upp’ garners 15 million views in 48 hours

Mumbai: MX Player and Altbalaji's new reality show “Lock Upp” has garnered 15 million views within 48 hours of its launch, according to the streaming platform. “This made it the first digital reality show to achieve such a massive opening in its launch week,” said the statement.  The show which...

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Case Study: When short-form video enables long-form video

Mumbai: What is the most strikingly common feature between "Mirzapur: Season two," "Bigg Boss: Season 15," and the Indian Premier League (IPL) 2021? All three are big-ticket, entertaining OTT releases in the past year. But an even more compelling factor is that they have captured the attention of...

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