The rise of Playflix OTT app

The rise of Playflix OTT app

Playflix is the ultimate destination for wholesome Korean dramas in Hindi and other languages.

Playflix OTT

Mumbai: One Take Media, the global content producer, syndication and distribution company has entered the OTT space with its app Playflix. Playflix is a wholesome entertainment app – and a true one-stop destination for Korean dramas in Hindi and other regional languages. Besides, its library also boasts of Hollywood movies, kid's animated shows and movies, and many more.

Amid the rise of the OTT wave globally, Playflix has crossed millions of downloads in the past one year. One of the strongest content forces the app has is its popular Korean dramas. One Take Media founder & CEO Anil Khera said, “Our Korean dramas are carefully curated keeping the Indian audience in mind. The fact that they are dubbed in regional languages like Hindi, Tamil and Telugu make it an exciting offer for the diverse viewers of India.”

Even before the SVOD trend started in India, OTMC strongly believed in the SVOD model and Playflix has always been a subscription-based app. The recently released FICCI-EY Media & Entertainment report 2023 says that the number of households paying for at least one subscription video-on-demand (SVOD) service will rise up to 52 million by 2025 from 45 million currently. Adding to its already rich library, Playflix boasts of popular K-dramas like ‘Cyborg Mom, ‘Shopping King Louie’, ‘20th century Boy and Girl’, ‘Lucky Romance’, ‘Money Flower’ and many more. Playflix has also started a content feature called ‘Korean Paathshala’ where avid Korean viewers can learn the Korean language as well as know more about Korean culture through Indian Korean teachers and presenters.

Playflix is determined to curate popular Korean dramas and Korean movies for the diverse Indian diaspora. Besides Korean content, Hollywood movies, kids animated shows cooking content can also be accessed on Playflix. Playflix app can be also be subscribed as a bundled app with Tata Binge, Airtel Xtream, or downloaded via Amazon Firestick or from app stores.