Netflix adds 2.2 million subs from APAC in Q3 2021

The streamer’s overall subscriber base grows to 214 million in Q3 2021


Mumbai: OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers.

For the second consecutive quarter, the Asia-Pacific (APAC) region was the largest contributor to Netflix’s subscriber growth with 2.2 million subscribers coming from this region alone. The streaming giant added 1.8 million subscribers from the Europe, Middle East, and Africa (EMEA) market.

The company forecasted 8.5 million subscriber additions for Q4 2021.

Netflix also reported that ‘Money Heist- Season five’ and ‘Sex Education- season three’ were two of its biggest returning shows of the quarter reaching 69 million and 55 million households, respectively. Korean drama ‘Squid Game’ became its “biggest TV show ever” by reaching 142-million-member households in its first four weeks of launch. The show has ranked #1 in Netflix's top ten shows across 94 countries including the US.

The streaming giant said it will shift its metrics to ‘hours viewed’ for its titles rather than the ‘number of accounts that choose to watch them’ later this year.

“There is some difference in rankings but we think engagement, as measured by hours viewed, is a slightly better indicator of the overall success of our titles and member satisfaction,” it said on Wednesday. “We will start to release title metrics more regularly outside of our earnings report so our members and the industry can better measure success in the streaming world.”

Barring unforeseen events that result in large-scale production shutdowns the company anticipates a more normalised production slate for 2022 with even more originals releasing than 2021.

During Q3, Netflix announced its agreement to acquire the Roald Dahl Story Company pending regulatory approval and acquired video game developer Night School Studio.

Netflix also reported that when Facebook experienced a global outage for several hours on 4 October, the streaming platform saw a 14 per cent increase in engagement during that time period.

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