Lionsgate Play partners with Sony Music for ‘Jugaadistan’

Lionsgate Play partners with Sony Music for ‘Jugaadistan’

Artists like Indian Ocean, Mika Singh, Akasa Singh have created original music for the show.

Lionsgate Play

Mumbai: Lionsgate Play has partnered with Sony Music for their upcoming Indian original series “Jugaadistan.”

Sony Music has picked a diverse album that reflects the theme of the show and brought homegrown music band Indian Ocean and have songs by Akasa, Mika Singh and The Yellow Diary amongst others. They will be promoting it under their banner.

The show’s stellar background music complements and completes the vast narrative with ease. Put together by Anurag Saikia, Khamosh Shah, Prabhdeep Taba Chake, Traffic Jam and Moussak - the songs blend mainstream voices with the music of celebrated underground artists. The

“Right from the word go, we paid a lot of attention to the music of the show,” said Lionsgate managing director South Asia and networks – emerging markets Asia Rohit Jain. “It is a campus drama, and we didn’t want the usual run-of-the mill songs for it. Each track has been crafted with attention to detail and reflects the theme and mood of our story. We are glad that so many artists agreed to come and do the music for the show. We tried to keep the album’s vibe very diverse so that the songs appeal to college goers across the country. And for those who’ve passed out and adulted, it's a trip back to good times!”

“There is novelty in this album and that was our biggest draw,” said Sony Music India executive director Sanujeet Bhujabal. “We were mesmerised by the use of the sounds by artists who come from such different worlds and yet fit in so beautifully with the album. It was a delight hearing the beats of Indian Ocean, the Yellow Diary and Akasa in a mainstream show, though they are well known for their pop tracks. And yet, the show has found such talented indie artists to score their background music. This is an eclectic album that is bound to strike a chord with everyone.”

“In today’s dynamic global music ecosystem, we at Lionsgate want to give our audience a holistic experience which includes music by the finest,” said Lionsgate vice president licensing and content partnerships Gayathiri Guliani. “The music created for ‘Jugaadistan’ is created with the best of singers, composers and artists that give a desi yet urban vibe. ‘Jugaadistan’s’ music connects instantly to all age groups. We couldn’t have looked for a better partner than Sony Music for ‘Jugaadistan’s’ music to reach new heights.”