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Lionsgate Play says ‘play more browse less’

Lionsgate Play has launched its campaign ‘Play More Browse Less’ in India with a quirky digital film featuring actors Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app, with its curated...

iWorld Over The Top Services
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Lionsgate expands Rohit Jain's role in Asia

KOLKATA: Global content leader Lionsgate has elevated Rohit Jain as managing director, South Asia and networks – emerging markets Asia.   With the promotion, Jain is responsible for shepherding growth across all of Lionsgate’s South Asian businesses and expanding the Starz premium subscription...

iWorld Over The Top Services
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BBC Studios inks deal with Lionsgate Play in India

NEW DELHI: BBC Studios has signed a new content catalogue deal with Lionsgate Play, marking the first-ever partnership between the streaming service in India and the British production powerhouse. The new deal bolsters the premium Lionsgate Play content portfolio with a fresh raft of bold, British...

iWorld Over The Top Services
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Lionsgate Play enters Indian streaming arena with SVoD model

Another global player makes its official foray in India with the rollout of Lionsgate Play. After running on partnerships for more than a year, Lionsgate has now introduced its independent streaming service.

iWorld eNews
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MediaCom bags media mandate for Lionsgate Play

NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements...

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