iWorld

Eros Now partners Microsoft to build next gen online video platform by leveraging Azure

The partnership will also boost Microsoft’s expansion in India.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/Peggy_Johnson-Rishika_Lulla_Singh.jpg?itok=KvLwyZOC

MUMBAI: Eros Now, the digital arm of Eros International Plc announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at better consumer experience. The partnership will also help the latter to expand in the Indian market as it is one of Microsoft’s first forays into India’s crowded digital video space.

“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content.  AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience.  We are very excited to work with Eros Now to redefine the online video watching experience for consumers,” Microsoft India president Anant Maheshwari said.

Using Microsoft Azure and Azure Media Services, Eros will develop a new, intuitive online video platform. The new platform will provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).

Eros will work to create new interactive voice offerings for consumers, powered by Azure AI tools, including OTT app video search experiences and voice search for video content across 10 Indian languages.

“The online video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand. The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video,” Eros Digital CEO Rishika Lulla Singh said.

To increase consumer satisfaction and loyalty, Eros will create an engine to deliver personalised content recommendations for consumers by leveraging its own user data, combined with Azure AI, analytics, Cloud Data Warehousing solutions and Azure Media Services.

Microsoft, Corp said, “As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India," Rishika Lulla Singh executive vice president Peggy Johnson said.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/insta.jpg?itok=cJa4HU02
Instagram Reels and what it means for brands and content creators

The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but also for brands to connect with audiences. This gave the opportunity for other homegrown brands to scale up.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/tik.jpg?itok=lIZ3lt-E
MX Player launches home-grown short-video app TakaTak

It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content are keen to take the lead while TikTok stays banned. With the Chinese app being blocked.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc.jpg?itok=1gl-OVUM
Chinese apps saw drop in usage post Galwan; ban sealed fate: BARC-Nielsen

India on 29 June banned 59 Chinese mobile applications amidst a border stand-off with its neighbouring country. The government cited national security for banning these apps and included popular apps like TikTok, SHAREiT, UC Browser and WeChat.

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ott.jpg?itok=rk3PXVZj
Discovery Plus to add 5 exclusive titles in the month of July

KOLKATA: Discovery Plus, India’s first aggregated real-life entertainment streaming app, which offers of thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle, is further augmenting its content portfolio with five new titles...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/sonyliv.jpg?itok=ftp82U3Q
SonyLIV strengthens its live sports portfolio

KOLKATA: Mexican waves, boisterous applause and an edge of the seat adrenaline; the joy of witnessing live sports is unmatchable. This monsoon, SonyLIV augments its offerings with back to back sporting spectacles starting 8 July 2020. From international cricket to the best of football to the...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/himanshu.jpg?itok=YvEj03Gz
Sony Pictures Networks appoints Himanshu Bhagat as AVP marketing for digital business

KOLKATA: Sony Pictures Networks India (SPN) has appointed Himanshu Bhagat as digital business associate vice president marketing. Bhagat will manage the digital marketing function for revamped SonyLIV 2.0.  Bhagat was earlier associated with ICICI Lombard. He managed the digital marketing portfolio...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Issac%20John.jpg?itok=f9_xmiRk
Discovery Plus subscription well ahead of estimation: Issac John

KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Manoj-Padmanabhan.jpg?itok=atosp9ms
Amazon Web Services appoints Manoj Padmanabhan as M&E business development head

Amazon Web Services has appointed Manoj Padmanabhan as media and entertainment business development head. Prior to this, he was associated with Horizon Broadcast Electronics Pvt Ltd as director. 

iWorld e-commerce
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ganna.jpg?itok=yU1ItNRY
Gaana unveils social video platform ‘HotShots’ for Indians to unleash creativity

Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of Indians for entertaining short-video, the country’s largest music streaming platform.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required