iWorld

Discovery Plus subscription well ahead of estimation: Issac John

The OTT platform entered the country in March

Issac John

KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

“We launched on the eve of lockdown. So a lot of OTTs have data that how subscribers were moving before and how they are behaving after it. We didn't have that visibility. We were in the lockdown when we launched and consumption happened during the lockdown and we continue to live through this. But, our subscription estimates are actually well ahead of what we had estimated. There has definitely been a lot of consumer love that's come our way in terms of consumers going for Discovery Plus subscriptions,” says Discovery Digital (south Asia) business head Issac John.

Some other indicators, John said, were the 4.5 ratings for the app on App Store and Play Store as well as qualitative comments such as being able to watch with their families. He added that Discovery Plus is the only OTT player which works with two kinds of vectors. While one is essentially the lifelong learner’s vector, it is also catering to certain passion verticals. 

After getting consumer requests, Discovery Plus has also launched its service on Fire TV, even though its main priority was iOS, Android and mobile web. Android TV app is also on the way.

“We have seen time spent on Fire TV is 2.4x than the mobile format. I think what ends up happening is that when you consume content as premium as we have at Discovery Plus, your attachment to the content really goes up significantly That is also essentially like a clear sign on of how consumers love us on the big screen,” John added.

Discovery Plus, emphasising the big-screen delight experience, launched a new marketing campaign that runs across all 14 Discovery network channels as well as on all key digital platforms. 

“A part of our retention strategy is to ensure that the consumers have enough choice pertaining to the specific interests they came for. Moreover, at any point in time, in any given month, we will launch anywhere between 20 to 30 shows from our bank which is a mix of specials, exclusive acquisitions, etc,” John stated.  

John said that it would be launching some premium BBC titles to strengthen the learning vector as well as female-friendly content, which haven’t been exposed so far. 

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/byju.jpg?itok=a5nVrI7d
BYJU’S acquires ed-tech start-up WhiteHat Jr

KOLKATA: BYJU’S, the leading ed-tech company, has announced that it has acquired Mumbai based ed-tech start-up, WhiteHat Jr.

iWorld eNews
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/mix.jpg?itok=YWv_KBwz
Discovery Plus celebrates 15 Aug with new episodes of 'Tales of Valour'

Discovery Plus has strengthened its offering in the armed forces-led content by dropping new episodes of Tales of Valour in the month of August.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/2.jpg?itok=YSK_Kxer
Airtel-AWS partner to offer cloud services to M&E firms

It’s hoping to take Indian companies further into the cloud. Telco Bharati Airtel has signed a multi-year, strategic collaborateon agreement with Amazon Web Services (AWS.) to deliver a comprehensive set of innovative cloud solutions to large enterprise and small and medium enterprise (SME)...

iWorld Telecom
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/disney.jpg?itok=-5lYpiFj
Disney+ Hotstar to roll out in Indonesia on 5 September

KOLKATA: In the pursuit of conquering new-age entertainment, The Walt Disney Company has kept a sharp eye on the APAC market and is rolling out Disney+ Hotstar in Indonesia on 5 September. In the last quarter, the media giant launched Disney+ in India via Disney+ Hotstar service. While at the end...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/star_1.jpg?itok=Cltc1rSt
Disney to launch international d2c OTT offering under Star brand in 2021

The Walt Disney Company (Disney) is going more aggressive on streaming. It will launch an international direct-to-consumer general entertainment OTT offering under the Star brand in India in the year 2021.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/zee5.jpg?itok=8hTVN1GI
ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY

As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/hoichoi.jpg?itok=7eaEgCKb
hoichoi presents “First Day First Show”, a new property to stream Bengali feature films; SVF produced ‘Detective’ will mark its first Direct-to-Digital release

It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/mi.jpg?itok=Gb9W3xmo
Microsoft in talks with ByteDance to acquire TikTok in the US

NEW DELHI: Tech giant Microsoft yesterday confirmed that it has held talks with Chinese technology company ByteDance to acquire its social app TikTok in the US. Microsoft said in a statement that it will keep working with the US government on a deal and intends to conclude talks by 15 September....

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/02/xxxuncens.jpg?itok=hSfnybOu
Defence ministry says armed forces-themed movies, shows need its NoC

MUMBAI: Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. The Indian ministry of defence...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required