KOLKATA: Short video content platform Bolo Indya has unveiled its Bolo-Live feature, which comes with an integrated real time gamification in a form of gifting option where creators can be rewarded by their followers basis the content quality, density as well as the engagement which can be redeemed in cash on the Bolo Indya platform. Bolo-Live has already crossed one lakh monthly micro transactions during its soft launch.
The wider launch of Bolo-Live streaming capability is a step forward in the vision of Bolo Indya that aims to empower content creators from Bharat to transform their social capital to financial independence.
The platform currently has over 68 lakh users including 28.5 lakh creators, spread across 14 languages. With the unique service offering, Bolo Indya expects its creator income to grow by 300 per cent by December 2021.
As part of Bolo-Live, creator partners on the platform will now have an added streaming feature to go live, to deliver their specialised skills-based services as well as other highly engaging content to their follower base in the language of their choice. Users can send their favorite live performing creators a wider variety of digital gifts right from a rose for Rs 10 to even a space rocket for Rs 500 to a special occasion premium gift for Rs 1,000. With real time gamification, integrated in these broadcasting sessions, users can emerge as the top fans of their favourite creators in a broadcasting session and win incentives or goodies from their favorite creators.
The most popular emerging categories for Bolo Live currently include entertainment, fitness, comedy, fashion and lifestyle, language learning etc. Average transaction size during live session starts from Rs 20-25 with more than 100 micro transactions happening for each broadcasting session already.
Bolo Indya founder and CEO Varun Saxena said, "We are on a mission to build big data and artificial intelligence (AI) technology led platform that enhances the engagement of content creators with their followers at every touch point. Through live streaming, Bolo Indya’s ‘equal opportunity’ algorithms infuse new life to engagement between short video creators and their followers and help creators gain more revenues for their content creation ability.”
Virtual gift giving is one of the top preferred activities by lovers of online streaming and Bolo Indya is the first home grown short video app to bring this to the creators and consumers of local language short videos in India. This coupled with Bolo Meets, personalised online services sessions hosted, distributed and delivered on the platform makes it a full 360-degree journey for content consumers to engage with their favorite creators, and for creators to be able to earn by monetising their connect and credibility with their follower base. Creators’ earnings have gone up since the soft launch of gifting on the platform, and now average earnings of top creators on the platform stand close to Rs 90,000.