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TikTok ban forces influencers to shift to homegrown short-form video apps

On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in the country. TikTok was not just a source of entertainment for many but also a way to earn their daily bread and butter.

iWorld Over The Top Services
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TikTok ban: Indian UGC apps ready to take on traffic; see advertiser interest too

TikTok had become a rage among millions of Indian youth until the Indian government’s interim ban crushed its multi-billion dollar strategy. Creators, influencers and marketers will have to seek an alternative platform as the future of TikTok remains uncertain in the country.

iWorld Social Media
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Bolo Indya makes big moves and redrafts several HR policies

MUMBAI: With Work from Home (WFH) culture becoming the new norm during and post-Covid2019, Bolo Indya, a UGC short videos app has also come up with a new WFH model for all its employees even after lockdown ends. While maintaining full operations for the business, Bolo Indya ensures that employees...

iWorld Social Media
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Will boycott of Chinese apps unleash new possibilities for local ones?

NEW DELHI: Chinese apps such as TikTok, Helo, Zoom, Bigo, Shareit, etc., are widely used in India, some even enjoying a monopoly. But the ongoing standoff between India and China is hitting at the sentiments of Indian users. Recently, Indian social reformer, Sonam Wangchuk, posted a video message...

MAM Marketing Brands
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Creative content, diversity, smart recommendation engine & community building are key to UGC platform growth

While the last few years have seen the rise of online premium content, several consumers have also emerged as creators. The boom of user-generated content (UGC) has led to the adoption of a plethora of apps other than traditional video-streaming platforms.

iWorld Over The Top Services

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