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Amazon miniTV service announces exclusive content for customers

The content will be hosted by popular YouTube-based content creators.

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Mumbai: Amazon’s free video entertainment service, miniTV, has announced its exclusive line-up for comic content on the service. With sketches specially curated for miniTV customers, India’s popular YouTube-based content creators - Ashish Chanchlani, Prajakta Koli, Amit Bhadana, Dolly Singh, Saloni Gaur, and Be YouNick will entertain all Amazon customers.

Aimed at catering to the varying entertainment taste and preferences of today’s internet savvy consumers, the content categories on miniTV are carefully curated for wider appeal that cuts across gender and language barriers, the platform said in a statement on Wednesday.

As part of this association, the creators will make sketches out of highly relatable daily life situations which will first be exclusively released on miniTV. While Dolly Singh’s humorous sketch will tell you about the 7 stages of getting over a break-up, Prajakta Koli will guide you on how to perfect the art of ‘middle-class hacks’. In his inimitable style, Ashish Chanchlani will take you to the extraordinary world of ‘Beauty & Fashion influencers’, whereas Amit Bhadana will don the role of a ‘Salesman’ stuck between an overzealous boss and an ex-lover. Be YouNick will share a hilarious yet relatable tale of getting over a breakup while touching base with friends. From spoofs on relationships to an app that helps you rob better, this repertoire is sure to tickle all the funny bones while delivering a hearty laugh to the audience.

“At Amazon, our viewers are at the heart of our business and we’re always looking at bringing the best bouquet of content for their delight," said Amazon Prime Video and miniTV's director and head of content, Vijay Subramaniam. "With miniTV, the idea is to deliver top-notch content to Amazon customers, while elevating their overall shopping experience. We are thrilled to have these brilliant comedic minds on board and are certain that our customers will enjoy the exclusive content on miniTV”  

“Our collaboration with India’s digital-first content creators is yet another step in delivering seamless and engaging entertainment through Amazon.in," said director and head of Amazon Advertising Harsh Goyal. "This July, India’s most loved comedians come together to entertain Amazon shoppers with a medley of sketches on some of the most relatable topics.  A hearty laugh is promised!”

miniTV can be watched within the Amazon mobile shopping app for free on Android phones. Amazon customers can enjoy thousands of fun and engaging titles across web series, comedy, tech, beauty, fashion & food on the newly-launched service.

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