Mumbai, 26th May, 2010: Vh1 & Bru Ice Cappuccino, the leading youth brands in India, bring to you the guru of all DJ?s... the world renowned Yves Larock as part of their annual property ?Handpicked?! The man, who left everyone standing with his popular song ?Rise Up?, is all set to groove in India for the very first time on June 2nd, 4th & 5th in Mumbai, Delhi & Pune!

Yves "Larock" Cheminade, the Swiss DJ and producer has toured the world?s best night clubs & festivals bringing his best music to them. Yves has also recently played gigs extensively throughout Europe as well as Brazil, Dubai, Morocco, Algeria, Scandinavia, and is now all set to hit India! Yves is known to concoct the most fabulous house music, creating an awesome thirst quencher. Yves Larock has also shaped history topping all charts, with ?Zookey?, ?Rise Up?, ?By Your Side? and his new single ?Without Love? being the latest. His numbers always set the beat for parties and are popular among clubs; he is also a major source of inspiration for young and upcoming DJ?s.

?I?m very excited and honored to be a part of Vh1 Handpicked! I am looking forward to my very first visit to India and touring Mumbai, Delhi and Pune with Vh1! This being my first visit to India, I?m excited to meet my fans and playing my latest tracks for them.? says Yves.

Ferzad Palia, Head - Vh1 India says, ?Vh1 has established itself as the No.1 International entertainment channel in India and Vh1 Handpicked has grown over the years bringing in some of the greatest music talents. We enjoy being able bring the best for our audience and this time our latest catch is the hot listed Swiss Superstar DJ Yves Larock.?

Arun Srinivas, Category Head Beverages, HUL says, ?Bru Ice Cappuccino is known to be a fun, frothy, icy cool beverage for youngsters... And as Yves Larock‘s makes his first visit to India, we hope his fans will enjoy his energetic and cool music just as they enjoy Bru Ice Cappuccino!"?

All set to heat up the dance floor, Yves Larock will be in India this June playing his hitlist on the 2nd of June in Mumbai, 4th of June in Delhi and the 5th of June in Pune, only at Hard Rock Caf?.

Partners on ?Bru Ice Cappuccino presents Vh1 Handpicked? include: Airline Partner - IndiGo, Multiplex Partner - PVR Cinemas , Ground Partner - Shoppers Stop, Online Partner - in.com, Radio Partner - Radio One & TV Partner - CNBC High Life.

MUMBAI: UTV World Movies presents UTV World Movie Nites on the 28th of May, 8p.m. onwards at Caf? Oz, Delhi. Enjoy an evening with the best of world culture through some captivating International music.

In an undertaking to popularize world cinema in India, UTV World Movies has taken this initiative to broadcast UTV World Movies ?Generic Promo? with an engrossing musical demonstration by local bands for movie and music lovers. Generic promos of UTV World Movies will be showcased in the backdrop while the band plays.

?Cyanide? band mostly performed in school and only decided to get serious after winning Pepsi Storm 2002 an interschool competition held at IIT Delhi. After school the band played a few shows and gained some popularity in the Delhi rock scene. However in late 2004, the band split up. The band came back with a bang in 2006 and now has a wide variety of seemingly unrelated influences which some say forms the basis of the uniqueness of their sound. Influences include Porcupine tree, Pearl Jam, Dream Theater, Alice in Chains, Creed, Nickelback, Crossfade, Breaking Benjamin, Sevendust, Incubus, Story of the Year, U2 and many more.

Host: - UTV World Movies
Venue: - Caf? Oz
Date: - 28th May
Time: - 8 p.m. onwards

MUMBAI: India?s prime sports channel Ten Sports will be telecasting the tri nation cricket series between India, Zimbabwe and Sri Lanka LIVE starting May 28 to June 13, 2010. Micromax, India?s leading handset manufacturer is the presenting sponsor for the series. The matches will be telecast LIVE from Harare and Bulawayo.

Mr. Atul Pande-CEO, Ten Sports said, ?We are happy to be associated with Micromax, as the presenting sponsor for the Tri Series. This is going to be an exciting series involving the Indian national team. Cricket fans are looking forward for the Indian national team, to return to their winning ways. The Zimbabwe Tri Series, is the first important step on its path of redemption.?

?The Tri-series is a step forward for Ten Sports in its commitment of bringing the best cricket action from across the globe for its revered viewers. All matches in the Tri?series will involve incisive and top bracket broadcast, featuring pre & post match analysis and highlights; involving some of the best cricketing brains in the business?; Mr. Pande added.

Each team plays the other twice before the final at the Harare Sports Club. India will stay back for two Twenty20 matches at the same venue on June 12 and 13. India had last toured the country in 2005 for two Tests and a Tri-series, also involving New Zealand, while Sri Lanka last toured Zimbabwe in November 2008, sweeping the five-match ODI series.
 

MUMBAI: Announcing the first creative hire made by them after joining Grey, NCD‘s Amit Akali and Malvika Mehra expressed their delight in having award winning art director Karan Rawat, come on board as ECD Art. He will partner Mumbai ECD Rohit Malkani.

Karan Rawat was with Enterprise Nexus (Bates India) for 6 years as Creative Director before turning independent creative director. He started his career with McCann-Erickson as a visualiser and went on to spend four years with JWT as senior art director. Karan has been the recipient of many creative awards including the prestigious Gold at the Abby for Best Campaign in 2001 as well a Gold and Silver Abby for Best Art Direction in the year 2007. His work on Killer has won awards since 2002, other campaigns to win awards include those for NECC, Times of India, Smirnoff and Ravissant.

On his joining Grey, Karan said, "All the big creative minds like Alok Nanda, Kanad Banerjee, Preeti Vyas, Ganga and Nalesh and Vikas Gaitonde were some of the big creative manes that once worked at Grey and so I too wanted to work there." He added, "Today Grey is an agency on the move and is enjoying positive momentum with significant new business wins and high profile hires. I am excited to be joining Grey from 1st June and to be working with Malvika Mehra, Amit Akali and my copy partner, Rohit Malkani to make Grey a much sought after agency and a "dream place" for creative talent."

Grey‘s NCD‘s, Amit Akali said, "The great thing about Karan is that not only has he consistently won awards but that he has contributed significantly to building brands like Killer. He is somebody who is respected by clients, his peers and his juniors", while Malvika Mehra added, "We‘re pleased to welcome Karan on board as ECD art and Joint Creative Head of Grey Mumbai. Together he and Rohit will make a formidable team. And we look forward to working closely with them to create some great work."

On Karan‘s appointment, Rohit Malkhani, Mumbai ECD said, "Karan comes in at a critical juncture in Grey‘s new creative journey and thrust. From the first time I met him I was sure he was the man for the role. He is immensely talented and a wonderful partner to have on board."

MUMBAI: Soar into the sky, check out the view and make a safe landing. Take a flight with ‘fly nirvana‘ and hear about their entrepreneurial journey on starting up this week only on et now.

Starting up is the show which gives you an overview about the young and budding entrepreneurs with ultimate essence of business with creativity.

The show which airs on tuesdays at 7:30 and 10:30 pm , profiles entrepreneurs who have gone the whole hog and are more than willing to share their experiences, the mistakes that they made while setting up their businesses, to those who are on their way and those who have just been struck with that one idea.

This week the show profiles a start-up, ‘fly nirvana‘ a paragliding training institute and also watch a young bunch of innovators pitch their idea to manoj gupta of nexus venture partners.
 

MUMBAI: The organisers of the 57th Cannes Lions International Advertising Festival are delighted to announce that this year?s prestigious Advertiser of the Year award will be given to the Anglo-Dutch consumer goods giant Unilever, owner of many of the world?s best-loved foods, beverages, home and personal care brands.

This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

Known around the world for its thought-provoking yet entertaining advertising campaigns, Unilever won its first Cannes Lion for OMO washing powder back in 1961. Since then, Unilever brands have gone on to win close to 200 Lions over the years, including the Media Grand Prix in 2002 for ‘Magnum 7 Deadly Sins ? Give In To It‘, and both the Cyber and Film Grand Prix in 2007 for its ground-breaking Dove ‘Evolution‘ ad.

?As one of the world?s top consumer goods companies, millions of people around the globe are touched daily by the advertising of Unilever?s brands. Over the years, its marketing has been renowned for embracing the creativity and innovation that has driven the powerful work that its agencies have produced. Cannes Lions are delighted to bestow the honour of Advertiser of the Year to Unilever,? said Terry Savage, Festival Chairman.

Keith Weed, Unilever?s Chief Marketing Officer, and member of the Unilever Executive, said, ?It?s a great honour to accept this award on behalf of Unilever. The long-standing relationships we have built with our agency partners over many years have enabled us to develop many striking ? and more importantly ? effective advertising campaigns. More than this, the depth of our relationships has engendered the trust required to foster the genuine strategic thinking, creativity and innovativeness that delivers both long-term brand equity and outstanding work.?

Unilever is one of the world?s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. On any given day, two billion people use a Unilever product. With 400 brands spanning 14 categories of home, personal care and food products, no other company touches so many people‘s lives in so many different ways.

Its portfolio includes some of the world?s best known and most loved brands including eleven ?1 billion-plus brands and global leadership in many categories in which the company operates. The portfolio features brand icons such as Omo, Lipton, Dove, Axe/Lynx, Knorr, Hellmann?s, Wall?s ice cream, Flora/Becel, Vaseline, Surf and Cif.

Unilever is aiming to double in size while reducing its environmental impact, working to create a better future everyday by helping people to feel good, look good and get more out of life with brands and services that are good for them and good for others. The company has around 163,000 employees in approaching 100 countries and generated annual sales of ?40 billion in 2009.

The Advertiser of the Year trophy will be presented to Keith Weed in Cannes during the Film, Film Craft and Titanium & Integrated Lions Awards Ceremony on Saturday 26 June 2010.