Mumbai: Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the ?Power of One? was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm - Sr. VP at Rovio Entertainment (creators of Angry Birds), Andrew Ridley - Co-Founder of WWF Earth Hour, Simon Smith - Digital Director at Interbrand Europe, Angela Barkan - Sr. Director of Marketing and Publicity at Sony Music Entertainment and renowned author Chetan Bhagat. The forum concluded with MTV launching the largest youth study on the millennial generation TATA DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? at The Hangar, The Lalit, Intercontinental on the 27th April.

The forum sessions had Bollywood Star & Heartthrob Imran Khan in conversation with VJ Anusha on how films are pushing creative boundaries and how youth icons are constantly reinventing themselves. The other celebrities who were a part of the forum were MTV VJ & Actor Ayushman Khurrana, Sunburn co-founder Nikhil Chinappa and Bollywood director Bijoy Nambiar.

Aditya Swamy, EVP & Business Head - MTV India opened the forum by throwing some light on the astute study on today?s youth, undertaken by MTV titled ?Power of ONE?. The study conducted in conversation with 5000 trendsetting young people across 31 cities in India was launched at the forum. The study reflects these young people?s perspective of life, technology, causes and values. The various topics discussed at the forum were power of social media, youth power in action, interactive workshop on case studies of brands across the globe on how they have co-created with youth and translated campaigns into movements, perspective on marketing and creating music for the younger audience, initiatives that has the potential to become a revolution. The day will also included prominent brand bosses from Tata Docomo, Nike India, Viacom18 Motion Pictures and more who discussed how brands need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

Speaking on the conclusion of the forum Aditya Swamy, EVP & Business Head- MTV India said, "Dissecting and bisecting young people is an obsession at MTV. A herd of insight hunters armed with their non traditional techniques, capture the real and virtual behaviour of our trendsetters, jump right in to leverage the Power of One" Sumeet Pahwa, GM Marketing - TATA Docomo added, "Tata DOCOMO is has always associated itself with the youth and it has been a great experience for us to work with MTV on a study that tries to understand the youth. The study will help a lot of brands, marketers and others to understand the mind -set of the youth which will in turn be useful for them".

The forum was anchored by MTV?s resident funny man Cyrus Broacha, who added oodles of spice to the food for thought. Adding to the dose of laughter was Sorabh Pant, who with a stand up act showcased the younger side of life.

MTV event was personification of the digitally savvy young generation. All participants were equipped with RFID enabled wrist bands; that instantly checks in to their respective Facebook, Twitter and Linkedin accounts as they step into the event premises. At the event, MTV also put up installations that are a personification of youth power. There were walls with themes like India against corruption campaign with a Anna topi and hammer installation, Slut walk wall with a life size mannequin signifying the Slut Walk campaign, a giant Earth Hour wall with a 3D switch, a Meter Jam installation, a huge MTV ACT wall showcasing the causes supported by MTV across water conservation, recycle, save trees them etc. The event also had the ?Youth Marketing Forum 2012? research/book on display. The attendees could instantly broadcast their views on the social media by flashing their RFID enabled bands at the installation.

Tata DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? had an eclectic mix of speakers imparting knowledge and insight into the dynamic youth of today, revealing how the youth prefer to be ring players and not ring viewers.

Mumbai: The Advertising Club Bombay along with The Times Group, the official representative of Cannes in India, is offering an opportunity to undergraduate & postgraduate students this summer to earn the prestigious Roger Hatchuel Academy at The Cannes Lions International Festival Of Creativity 2012.

Applicants along with their Identity Cards and zerox copies of the first & last two pages of their passport can register. Possession of a valid passport is an essential requirement. Non Passport holders need not apply. You can register at the Ad Club?s Office address - 504, Radhe Vallabh Society, French Bridge Corner, Opera House, Mumbai ? 400004 before Tuesday, 15th May, 2012 between 10.30 a.m. to 3.00 p.m. The registration fee is Rs.200/-.

A written test will be held on Tuesday, 22nd May, 2012. It will be followed by another exercise of making of a theme based ad. The answer paper and creative will be judged by a panel of top ad professionals. The venue will be informed on the day of the registration.

Names of the Short listed candidates will be put up on our website www.adclubbombay.com. These selected candidates will be required to participate in a Group discussion and appear for an interview. The date and venue will be intimated later. The winner will be declared post the Interview.

The Advertising Club Bombay will sponsor the winner who gets an all expenses paid trip to the Cannes Advertising Festival plus the Cannes Lions BA Scholarship involving one week of training starting 17th June, 2012 to 23rd June, 2012.

The eligibility criterion as defined by Cannes is students must :-

1. Studying advertising, communications, or marketing with a view to working in the Advertising industry.

2. Be fluent in speaking and understanding English.

3. Be 18-23 years of age (born between 17th June, 1989 to 17th June, 1994).

Mumbai: Blue Digital Media, a 30 month old digital marketing company commences the incubation centre for new startup to nurture the young talent. In the last 2 years, Blue Digital has worked with lot of startups and found one thing in common that all of them require long-term sustainability model to grow the business idea organically. Every business idea wants to replicate the ?Kolavari Di? syndrome in the social/physical space but it won?t happen with most of them. Our plan is to help start ups in business plan, choose right marketing strategy, providing resources to grow and stand on their own. The team will be conducting entrepreneurship sessions in association with top business management institutes in the country. Recently, they have started an Internship in entrepreneurship that no digital player is offering for which Blue Digital has got a tremendous response.

The company?s co-founder Gaurav Singhal started the company with a thought to provide low cost Digital Marketing services to SME?s and startups. Today the company serves to lot of offshore Digital marketing agencies based out of US and Australia and recently completed some Digital Marketing campaigns for big names in India like NEC, Pearl Academy of Fashion, Indo Asia Tours, IIFP, Geojit BNP Paribas. Blue Digital Media now focuses on IT and Education categories as the company believe that the two verticals are very competitive which requires major redefining.

Since its inception in 2009, Blue Digital Media has worked with different set of SME?s. The company now has in depth capabilities to understand its client?s targets viz-a-viz internet eyeball share, geographic segregation & profiling, The company?s methodology of investing client?s fund in sustainable Digital Growth plan rather than exhausting funds in one go and sudden spike in traffic, makes Blue Digital a leading digital marketing company in a very short span of time.

Blue Digital Media announced the launch of www.IMStylish.in five months ago in the e-commerce domain. Today the site offers over 5000 products with an array of options to choose from in Fashion Accessories and Home D?cor. In the next 6 months, the e-commerce portal plans to expand its range of product option by adding 15000 more products for its patron base. Its aim is to be a preferred destination in accessories and home d?cor segment. The team at IMStylish has either partnered with brands directly or through well known manufactures that allows them to offer quality products with a wide range of product to its customers.

Talking about funding and expansion plans, Gaurav Singhal, Co-Founder of Blue Digital says, ?We believe that innovation to any business is the key and we looking for new partners who also think the same. Fresh funds so generated will be utilized to create innovative Digital properties & products in near future that will achieve scalability. We have already started receiving applications from candidates from top management institutions like IIM?s, Birla Institute, FORE, etc. for the incubation centre.?

MUMBAI: Shemaroo Entertainment has released the DVDs of Staying Alive- a film based on true story by Ananth Mahadevan.

The film is a true story of a journalist Aditya (Anant Mahadevan) whose third heart attach sends him to the intensive cardiac care at a hospital. On the neighbouring bed is an underworld kingpin, Shaukat Ali ( Saurabh Shukla) whose love of kebabs had led him to his first heart attack.

The film has not only amazed the film critics but also evoked emotions in doctors. It is a journey that teaches us to appreciate and enjoy the feeling of staying alive.

Commented Dr. Keki Turell, leading Brain Surgeon at the Bombay Hospital, "Absolutely Delightful..We have been significantly sensitized by this wonder soul-stirring story."

"Superb Movie.. I thankful to God for letting me "Stay Alive" to see such a wonderful movie" says Dr Ravi Shankar - Eminent Neurologist, Lilavati Hospital.

A string of emotion and pearls of joy makes Staying Alive a must watch for everyone.

The DVD is economically priced at Rs 199 only.

Mumbai: Did you realize that for years men never had their own televised version of the Miss India or Miss World or Miss Universe pageants? Men had bodybuilding competition, but it just is not the same. Hold your breath ladies Sexiest Bachelor in America; the only male pageant show is all set to air on BIG CBS LOVE. For the first time, all the hot and happening bachelors will be seen competing with each other for the title ?Sexiest Bachelor in America?. The show will be aired on Saturday, April 28 at 9pm.

Get ready to witness 51 men from different parts of United States struggle to win the title and cash and prizes worth $100,000. They will be put through the same paces which women have been put through for years, including eveningwear and swimsuit and also go through a talent competition and a question-and-answer session. They shall be judged on many other aspects too including their personality, style, attitude, fitness etc.

The pageant opens with the men merely introducing themselves by state and occupation in their self-selected outfits .Competition ranged between an investment banker, a police officer, a martial artist, a teacher, a race car driver, a criminal defense attorney and of course, enough male models.

The show is hosted by ravishing Caroline Rhea, one of the stars of ?Sabrina? -- the sexiest witch on television. And joining her for some on-the-scene commentary, an anchor and reporter for Fox Sports Net and co-host of Sports Geniuses ?she?s the all-around sports goddess ? Lisa Guerrero. The panel of judges are some soap star Kristian Alfonso, Miss USA 1997 Brook Lee, and Model Roshumba Williams.

According to one of the contestants speaking about the pageant he said: "they told us we would be making history!" Which they did, with the first ever televised swimsuit competition for men. And yet the most remarkable fact of this male beauty pageant was the lack of a raised eyebrow, let alone any controversy.

Curious to know which sexy model wins the title? Watch out the sizzling show ?Sexiest Bachelor in America? Saturday, 28th April, 9 to 11 P.M only on BIG CBS LOVE.

Mumbai: UTV Indiagames, India?s premier gaming company has created history yet again! It has crossed the 100 million downloads mark on the Nokia Store! UTV Indiagames is the first company in the world to have reached this landmark on the Nokia Store with the total number of downloads being 1,00,016,329. Only three months back, UTV Indiagames had crossed the 50 million downloads mark.

Downloads were recorded from countries right around the world, with the top 10 countries being India, Vietnam, Brazil, Turkey, Indonesia, Thailand, Russian Federation, Mexico, Pakistan and Saudi Arabia.

Cricket, Bollywood, Casual and Action are the top three genres of games downloaded with top 10 games being - Ra. One Genesis, T20 Fever 2011, Aladdin, DLF IPL, Force, Cricket T20 World Championship, D3 Commando, Mowgli in the Jungle Book, Cricket T20 World Championship and Monster Truck Dash.

Today the UTV Indiagames? catalogue offers over 300 games across genres like sports, action, racing, bollywood, cricket etc. Top handsets across all titles are Nokia X2-01, Nokia 2700 Classic, Nokia X2-00, Nokia 5130 XpressMusic and Nokia C3-00.

Speaking on achieving this milestone, Vishal Gondal, CEO, UTV Indiagames, said, "Just three months back we had crossed the 50 million downloads mark. And now three months on its 100 million already! We are delighted that users across the world are enjoying our games. This achievement encourages us to continue to develop world-class games across genres. Nokia though relatively new in the app store market has created a significant mark for itself in the segment and has opened avenues for game development companies worldwide. We hope to continue this amazing partnership with Nokia and create a footprint for Indian gaming industry globally."

Viral Oza, Director-Marketing, Nokia India, said, "The 100 million download mark on the Nokia Store is a huge achievement for UTV Indiagames and demonstrates consumers? appetite for Nokia?s locally relevant content, globally. It is also testimony to the fact that India is has a rich talent pool in the area. As leaders in the industry, Nokia is committed to nurturing a culture of innovation in the mobile app industry and supports developers with tools and insights which can help them develop successful and rewarding applications and games for their consumers. We are delighted with the Indiagames success story and look forward to more such milestones from Indian developers."

For the UTV Indiagames catalogue on the Nokia Store, users can log on to - http://goo.gl/GYQfb