Mumbai: With the phenomenal success and incredible responses received over the last four years in the Hindi heartland, India?s only Reality Show for Housewives - BIG MEMSAAB now in its 5th Season will be launched across the other 3 states of Central India viz. Bihar, Madhya Pradesh & Jharkhand after the 4 consecutive & exceptionally successful seasons in UP. The 10 episode series on BIG Magic will feature the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC. Adding to the glam & glitz of BIG MEMSAAB is beautiful Natasha Sharma, ?Sia? of popular serial Naa Aana Is Des Laado? who will host the show and also is the Face of the property.

The initial rounds of this reality show will be spread across 7 cities of Bihar, MP and Jharkhand - Bhopal, Indore, Gwalior, Patna, Ranchi, Muzaffarpur Jamshedpur and involved women from different walks of life. Women from these cities were put through tests to present their talent, be it in singing, dancing, arts or crafts?any form of creative art they possess. Each city finale, which concluded, left jam packed audience surprised, as they witnessed the bundle of talent that was being showcased by their very own women. These rounds helped to shortlist three winners from each city, who will now participate & battle for the title in a Grand Finale in Indore.

With the No. 1 Television Channel of the heartland - BIG MAGIC and the No. 1 radio brand 92.7 BIG FM as media platforms, marketers stand to attract a wider range of audiences garnering excellent visibility for their brands. Reckitt Benckiser group has partnered BIG Memsaab - Season 5 for Central India with Harpic & Dettol as the presenting & associate sponsors respectively. Tata Salt has also partnered with the property as Food Partner. The series features the strength, potential and capabilities of women in the region and vows to enthrall the audience on BIG MAGIC.

Conceptualized and initiated by 92.7 BIG FM and BIG MAGIC, the property facilitates a platform for the women of India to showcase their hidden talent and skills which deserves recognition and appreciation from the society. Thus we have ordinary women, who have extra ordinary talent participating.

BIG MEMSAAB allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike.

BIG MEMSAAB Season 5, promises to be bigger than it has ever been, attracting women audiences across Central India. Aside from 92.7 BIG FM and BIG MAGIC the activity will be promoted across Onground activation, OOH, Print, Digital and Cinema. This holistic multi media property will allow excellent visibility and more importantly on-ground impact, for the advertiser?s products and services.

Company Spokesperson said, "We have always believed in creating exciting formats to entertain our viewers and deliver true local connect. In our endeavor to bring unique formats, this hugely successful show, had to be taken to the next level. The show is a first of its kind in the region, and judging by the on ground response in each city we are sure it will surely resonate with the viewers and advertisers alike, ensuring a unique entertainment experience."

Mumbai: Carat Fresh Integrated, an integrated experiential marketing agency from the Aegis Media group completes three years of operation in India on 21st May ?12. The agency which started 3 years back as a modest eight people team has since grown leaps and bounds. Carat Fresh Integrated has extended its presence to Delhi, Bengaluru and Chennai apart from Mumbai and has further plans of expansion in Ahmedabad and Kolkata as well. With the India chapter already in place, the agency is now aiming for international presence.

Commenting on the same, Ashish Bhasin, Chairman India & CEO South East Asia Aegis Media, said ?Carat Fresh Integrated has become an essential part of the Aegis Media offering. It has completely integrated its experiential marketing portfolio in India and is now aiming at further geographical expansion. ?

With focus on brand integration strategy, the agency has recently added verticals to further boost up its integrated service offering which includes brand promotions through activations and events, Rural Marketing and PR. Recently launched branded entertainment services add up to entertainment portfolio of the agency. With integration being the need of the hour, Carat Fresh Integrated has expanded its PR portfolio to provide one-stop solution to its clients. The agency is also setting up a dedicated rural marketing team in Mumbai as well as Delhi.

Commenting on the same, Sidharth Ghosh, Vice President, Carat Fresh Integrated said ?Carat Fresh has geared up to provide integrated experiential marketing solutions to clients including film integration & celebrity marketing services. Carat Fresh Integrated is also working with some of the best production houses in the country and will soon announce some of its upcoming film marketing projects.?

Carat Fresh Integrated is redefining industry standards by focusing on research as a tool to introduce science and logic to experiential marketing industry. The agency is investing on building research tools which will give further insights into efficient planning that will help clients further enhance their customer- brand engagement.

Commenting on the same, Sampath Shenoy, Vice President, Carat Fresh Integrated said ?Research is at the base of efficient planning and redefines how through- the- line communication can be utilized to give positive brand experience to the consumers. Our extensive experience with brands across the industries has inspired us to invest in research tools to give value-add to our clients.?

Carat Fresh Integrated has worked with some of the best brands across the industry in the last 3 years including Air Asia, Idea, Philips, Tata Chemicals, WHO, MVN University, Nunhems, AkzoNobel India (Dulux Paints), Siyaram?s, Triumph, Tilaknagar Industries, Tanishq, Voltas, Lipton, MAAC, Autodesk, Tanishq to name a few. On the PR front, Triumph, Siyaram?s, FRETTE, Loud Cloud Systems, Veev and designer Sejal Kanoi are some of the brands that came on board Carat Fresh Integrated this year.

The Aegis Media India group comprises Carat Fresh Integrated (Activation), Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Doosra (Creative), Carat, the world?s largest independent media communications specialist, Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

Mumbai: The tenth edition of the world?s advertising portfolio review-cum-recruitment event, Portfolio Night 10, was hosted for the third time in Mumbai at Four Seasons, on May 23, 2012.

This was the first time that Lowe Lintas and Partners played host to this prestigious event after Ogilvy hosted it for the last 2 years. Given the significance of encouraging and motivating new talent in our industry, the mantle of organizing Portfolio Night in Mumbai was taken up by Lowe Lintas and Partners this year.

Initiated in 2002 by ihaveanidea, Portfolio Night is one of the largest communities of the international advertising industry. It is an annual event where top creative talents in advertising come together to review the portfolios of students, juniors and creative aspirants. While it helps youngsters gain feedback and guidance on their skill sets, top notch creative directors get to spot potential talent.

The total number of participants this time was a whopping 84, a number which has only increased in the last 3 years. In all, 24 creative heads from different agencies judged the work. The participants hailed from 13 Indian cities including Agra, Aurangabad and Kanpur.

The judging process was exactly the same as last year?s. The aspirants were divided into three batches and every aspirant had his/her portfolio reviewed by three creative directors.

In the words of Mr Arun Iyer ? NCD, Lowe Lintas and Partners, ?Hosting Portfolio Night is one way for us at Lowe Lintas and Partners to give back to the community. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. It?s only when you sit in front of someone who has the experience and the maturity that you understand what?s frivolous and what?s really important in a given context. Portfolio Night is thus the right opportunity to get a Reality Check?.

Lowe Lintas and Partners has always supported industry wide events that help build not only the advertising community but encourage and inspire new talent to join the industry. Portfolio Night has become one such noteworthy program.

The top CDs from the industry attended and reviewed the work of young, enthusiastic and creative young talent aspiring to become successful advertising professionals.

The creative heads who judged the work at the event included R Balki, Chairman & Chief Creative Officer; Lowe Lintas and Partners, Arun Iyer National Creative Director, Lowe Lintas; Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group; Bobby Pawar, Chief Creative Officer & Managing Partner, JWT India; Nitesh Tiwari, Executive Creative Director, Leo Burnett India; Prasoon Joshi, Executive Chairman, CEO McCann Worldgroup India, McCann Erickson; Agnello Dias, Chairman and Co-Founder, Taproot India amongst others.
Since its inception, Portfolio Night has always been held on the same evening, simultaneously, across cities. This year Portfolio Night 10 took place across 18 cities worldwide at the same time.

This year?s Portfolio Night was partnered by Idea, ICICI Prudential, Tata Tea, Tanishq and Fastrack.

Mumbai: HISTORY TV18 continued its dream run this week with a stellar performance across board. Besides leading viewership numbers in key markets, four of HISTORY TV18?s primetime shows feature in the top 10 shows of the genre:

? INVENTION INTERVENTION: 3rd top rated show with 0.17 TVR

? DIGGING FOR THE TRUTH: 4th top rated show with 0.15 TVR

? PAWN STARS: 6th top rated show with 0.14 TVR

? LAST WOMAN STANDING: 9th top rated show with 0.13 TVR

What?s interesting to note is that each of these shows belongs to a different sub-genre within Factual Entertainment, which is indicative of HISTORY TV18?s promise of having differentiated & a variety of programming through superlative content. While ?Invention Intervention? features innovative product ideas, ?Digging For Truth? unearths famous archeological mysteries. ?Pawn Stars? showcases a family running ?pawn? shop while ?Last Woman Standing? brings to fore an exciting clash of civilizations featuring 5 western athletes competing with native tribes. The success of other sub-genres is a noteworthy point particularly because over the last few years the Factual Entertainment genre has been dominated by a heavy dose of ?survival? based shows.

Moreover, this also indicates audience preference for variety & differentiated content, values that have formed the bed-rock of HISTORY?s novel programming approach. This coupled with the fact that HISTORY TV18?s continues to lead the genre in Time Spent per Viewer, highlighting stickiness towards its varied content.

The channel which created history by becoming the leader in the factual entertainment genre in 6 metros market cluster continued its domination with an average 31% market share vis-?-vis Discovery?s 28% and Nat Geo?s 15%, while strengthening its position in the 1Mn+ markets. HISTORY TV18?s launch has also helped grow the genre by an unprecedented 60%.

All these points underscore HISTORY TV18?s dominant position, shaking-up the genre through pioneering innovation.

Mumbai: After a very successful launch, Satyamev Jayate has continued its momentum into week 2. The show has delivered a historic reach of 27.8 crore people reached over the first 2 episodes aired in India. As per star TAM data provided by star India, or week 20, Satyamev Jayate rated a 4.4 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.7 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

The combined viewership over the first 2 weeks crossed 8.2 crores as per the TAM universe (Original + repeat airings). This figure when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 27.8 crore Indians since its launch. This demonstrates that the Sunday morning slot has been galvanised as a reach aggregator!

The show has generated unprecedented buzz as reflected in the online numbers. The pre-launch campaign on digital reached out to a record 73% of the online audience in India at about 8.2 crore people! The show has reached out to 75% of the Twitter audience and has generated a record 16 crore impressions on Twitter since launch. The show has trended over the last 3 weeks with each topic catching the attention of the online audience. On Facebook the show has reached out to 1.4 crore users and is well on its way to reaching a million fans within a few weeks of launch. This will be a record for any show launch on Indian Television. The show has also had more than 1.1 crore hits on YouTube with a massive 97% like rate. The show has received over 2 million votes of support and over 1 crore has been received as donations for the first 2 episodes.

Sanjay Gupta, COO, Star India said ?It is very heartening to see the continued solid performance of Satyamev Jayate in its second week. It?s a testimony to the strength of the concept and the way the content has touched people all over the country. The show has generated historic reach at 27.8 crore Indians over the last two weeks and has generated unprecedented buzz and impact. However beyond the numbers, what is truly historic is the story and narrative of change sparked by the show.?

Mumbai: After organizing successful public awareness activities in Uttarakhand, Zee News? ?Saaf Pani Swasth Bharat? campaign reached Uttar Pradesh. The initiative is the channel?s endeavour to apprise people about the importance of clean water, the need to conserve it and draw their attention towards the plight of sacred Ganges.

In an attempt to connect and facilitate direct interaction, the next ground awareness activity was organized in Allahabad in association with ITBP & NGRBA on May 20, 2012. The event organized near the sacred Ganga bed was inaugurated by the Hon?ble Environment Minister, Mrs. Jayanti Natrajan. Appreciating the endeavour, she said ?Zee News? efforts to motivate people to conserve clean water and keep Ganga clean are highly appreciable. I am proud and privileged to be a part of this initiative.?

She added, ?Ganga is not only our national river but a symbol of India?s culture and aspirations. Ganga is our lifeline and it is our responsibility to uphold its purity. This initiative will aid in spreading the message about the need to keep it clean.?

The encouraging address was followed by the Hon?ble Minister felicitating winners of the painting competition organised by the city schools on the theme of ?Clean Ganga? The event culminated with the chief guest, reputed dignitaries and participants undertaking a pledge to keep River Ganges clean.

Speaking on behalf of Zee News, Marketing Head Mr. Rohit Kumar said, ?Both water conservation and polluted Ganga continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not only awaken people?s thought to it, but generate public response by inspiring them to act.?