Mumbai: Outdoor Advertising Professionals (I) Pvt. Ltd., the fastest growing Out-of-Homeagency in the country, brings to light the new yummy menu from Cafe Coffee Day through innovative outdoor ideas strategically placed across the city of Mumbai.

Targeted at customers between 16-35 years of age in the city that never sleeps, the campaign aimed at reaching out to them through CCD?s ?all new food offerings?. The campaign was unveiled at locations that would draw maximum eyeballs from the target group who are willing to experiment and yet want value for money. The campaign has been rolled out in Mumbai from the end of this month and will be on for the next 25 days.

The idea was to create a corridor displaying the delicious creatives of the brand with focus on dominating presence near the retail outlets in every 2 to 3 km. The mandate to OAP was to create high impact and high quality exposure thereby ensuring top-of-the-mind recall which inturn propelled the team to look for all formats of media that would stand out from the clutter. The OAP team identified relevant locations and formats across the city that met the brand‘s objectives for this campaign. These locations included a healthy mix of bus shelters, cantilevers and kiosks. Western suburbs were the main focus as most of the CCDs are based in the same area.

Vishal Jaiswal, Manager-Account Managment, OAP said, ?The OAP team has once again out together a relevant plan that meets the clients objectives and also has been successfully and seamlessly executed across the desired locations. I am glad with the way the campaign has shaped up. We endeavor to repeat the success again and again ensuring that the client objectives are met.?

Mumbai: From Kick boxing to Kung Fu, from Karate to the good old and technique driven Jiu Jitsu, Star Movies will bring to your home screen an array of the best and biggest martial arts titles! Tune into ?Kung Fu Fighting?, this June, every night @11pm on Star Movies!

From the youth to the middle-aged, Kung Fu has never failed to inspire and exhilarate its audiences. The essence of this artistic fighting form has left an everlasting impact on us so much so that decades after decades we?ve seen veteran filmmakers deriving great inspiration from it, thereby producing some of the greatest blockbusters for this unique genre. Hence, Star Movies abiding by its promise to bring to you world class blockbusters has lined up an enigmatic fusion of art and action, driven by the traditional forms of martial arts, in its Kung Fu Fighting Festival. So get set for some of the finest martial arts movies like Crouching Tiger Hidden Dragon starring Yun-Fat Chow; Kung Fu Hustle starring Stephen Chow; The Medallion and Half a Loaf of Kung Fu starring Jackie Chan, Raging Phoenix starring David Bueno and Game of Death starring Bruce Lee.

You Pick the Flick Goes Digital!

Given the youth centric fan following, Star Movies has refurbished their You Pick the Flick property, now offering an awesome interactive experience with more number of movie options to choose from. In the new format, You Pick the Flick will allow viewers the freedom to choose their favorite Hollywood blockbuster movies once every month from a list of six movies. This month, the lineup of movie options includes Schindler?s List, Die Hard, Superbad, Wall Street: Money Never Sleeps, The Stepfather and The Tailor of Panama. Star Movies is thus paving way for a more interactive experience, through the means of social media platforms. So prepare yourself to cast your vote as Star Movies offers YOU this unique opportunity on an all new social media platform, making this experience all the more indulging, also kick starting on 1st June!

So this June, learn the language of Kung Fu through the action & adventure packed ?Kung Fu Fighting? only on Star Movies, starting 1st June, every night@11pm.

Mumbai: Movies OK, the brand new movie channel from the OK stable of channels of the STAR Network will regale viewers with an unmatched 7 movie premiers over 7 days.

The barely one-month-old channel presents movie buffs with a passionately curated title that include Kahaani, Jodi Breakers and Ekk Dewaana Tha starting from 28th May to 3rd June, 2012 every night at 9 pm.

7 Days, 7 Premiers is a one of its kind initiative by a Hindi movie channel and is intended to create a unique and refreshing opportunity for the entire family to gather and enjoy a good movie together.

The movie fiesta will kick start with light hearted movies like London Paris New York starting Ali Zafar, Aditi Rao Hydari followed by Jagdish Rajpurohit-directed Bumboo and Akshaye Khanna starrer Gali Gali Chor Hain. The tempo will be further built with the thriller Saat Khoon Maaf on Wednesday night. A wide array of movies from distinct genres will keep the audiences engaged - from a romantic flick like Ekk Deewana Tha followed by the humorous Jodi Breakers. Movies OK will spice up Sunday with the highly acclaimed movie in the recent times viz. Kahaani.

Hemal Jhaveri, GM, Movies OK said, "7 Days 7 Premieres is an innovative stance by our channel, something that no other channel has ever tried before. At a time when audiences are spoilt for choice, it is imperative for any channel to offer something distinct in terms of content and programming. We have evaluated the family audience psyche and our latest offering is a step to appreciate their requisites." Adding more about the initiative, he stated, "We are quite hopeful about our proposition of premiering new movies at prime time every night. We are proud to be able to entertain our audiences with fantastic movie titles like Kahaani, Ekk Dewaana Tha, Jodi Breakers, amongst others."

Mumbai: L?Oreal Paris dominates the outdoor landscape yet again, this time with diva Sonam Kapoor. Milestone Brandcom, one of the leading and fastest growing integrated Out-of-Home brand communications agencies in India, brings the latest anti hairfall range by L?Oreal Paris out onto the city streets of India.

L?Oreal Fall repair 3x is a new range of Hair care products launched by L?Oreal Paris that reduces hair fall caused due to breakage by 90%. Its unique formula is enriched with Arginine which energizes the hair roots to help repair hair from root to tip. The triple anti hairfall action nourishes the hair root, restructures hair fibre and makes hair stronger. India was the first market in Asia to witness the launch of this product as hair fall is the No. 1 concern of Indian women across all age groups. The campaign objective was to highlight that the triple benefits of L?Oreal Paris?s Fall repair shampoo with emphasis on its action on the hair roots. The campaign targeted women who face problems of hair fall, between the age group of 25 and 45, and therefore young and vivacious Sonam Kapoor was aptly chosen as the brand ambassador of this revolutionary new launch.

The media mandate to Milestone Brandcom was to launch the brand amongst the vast consumer segment in India with a big bang by capitalizing on the beautiful brand visuals and a single minded message ?Hairfall, Get to the root of it?. In view of these objectives, we devised an all pervasive OOH media plan to tactfully target the TG ? mainly women by following their movement within a city ?along arterial roads, key junction?s, transit and congregation points right up to the last mile of purchase.

The media mix was an assortment of large format billboards and gantries to create impact, bus shelters to build reach & frequency, pole kiosks to drive saliency and mall media & female security panels to influence point of purchase. The bright and bold colors of the creative, Sonam?s captivating visuals and the right media mix helped create top of mind recall. The campaign was executed across 7 cities at about 520 total touch points said Imtiyaz Vilatra, Founder Member & Managing Partner at Milestone Brandcom.

Custom shaped pole kiosks were used to drive salience and provide continuous presence in key stretches, arterial routes & high traffic junctions across the city, building maximum frequency & TOM awareness. The ordinary 3*6 rectangular kiosks were converted into the shape of the Loreal bottles thereby assuring dominance in select target areas. The creatively cut kiosks & the vibrant layouts looked strikingly beautiful during day & night.

To further dominate the city streets of Mumbai, Loreal Paris zones were created at various key junctions across the city (Worli Naka, Cadell Road & Juhu). All the media billboards, bus shelters & kiosks at these traffic junctions were taken up to display L?Oreal Paris?s new launch thus ensuring a unique & premium positioning befitting the brand. Pankaj Sharma, Group Product Manager at L?Oreal Paris complimented Milestone Brandcom on their execution abilities and said he looked forward to working with them again. He says ?The OOH campaign was well planned and executed. Milestone Brandcom leveraged the creative very well and created a great impact. Our first consumers of Fall Repair do recall the message from the Outdoor campaign. It was a flawless execution and gave us a good mileage at the time of IPL hype?.

Mumbai: AXN?s latest seasons of CSI and CSI: NY have buried the competition on their way to the top of the ratings charts for ad-supported international channels among pay-TV 4+ and PMEB audiences in South East Asia.

For the past seven weeks since CSI Season 12?s premiere, the series has enjoyed a burgeoning viewership and its appeal has never been greater among AXN?s target PMEB audience. Among ad-supported international channels in Singapore, Malaysia and the Philippines, CSI enjoyed a ratings lead of 148 per cent over programming on the next English General Entertainment (GE) channel among PMEB audiences in its timeslot.

In Singapore, CSI Season 12 performed especially well among pay-TV 4+ and PMEB audiences. In its timeslot, the show drew more than double the ratings of programming on the next English GE channel and even out-performed the movie channels in its timeslot.

This phenomenon extended to Malaysia and the Philippines for the premiere of CSI: NY Season 8 on 16 May. CSI: NY was the highest rated show on international channels during its timeslot among PMEB audiences, rating more than 10 times against programming on the next English GE channel.

?In 2011, CSI was crowned the ?Most Watched Show in the World? at the prestigious Monte Carlo TV Festival for the fourth time in six years, and we are proud that AXN continues to be CSI?s home in Asia. Our stellar ratings are testament to how much fans in the region love the franchise and it continues to be a stronghold for AXN,? says Mr. Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.

Long-running police procedurals like CSI have been growing their fan base year after year. Now in its twelfth season, CSI explores a fresh start with Fishburne?s departure and Emmy-winning comedy veteran Ted Danson (Cheers, Damages, Bored to Death) stepping in as new CSI team lead D.B Russell. Danson?s background in comedy has ushered in a lighter tone for the series and his addition has appealed to current followers, as well as drawn new fans to the series.

The premiere of CSI: NY touched on a sentimental note for fans of Mac Taylor (Gary Sinise). In commemoration of 9/11, the series revealed Mrs. Mac Taylor (Jaime Ray Newman) for the first time, and through flashbacks, showcased Mac?s softer side before he lost her during the terrorist attacks.

Source: AGB NMR Malaysia, Kantar Media Singapore / Philippines

Mumbai: CNBC-TV18 has been honored with Gold for the best print campaign for a property/show at the PromaxBDA India Awards for their Budget Print Campaign.

Designed around the theme of ?Bounce Back or Break Down?, the campaign on the Union Budget 2012 was an aesthetic reflection of the fact that subtlety is not the need of the hour. The campaign was conceptualized and executed by Cell18.

The campaign, together with the shows, focused on the major challenges faced by the Indian Economy, both internally and internationally and the solutions versus the deficits in the budget. The creatives were thought provoking, and exuded an ?in your face? attitude.

The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising. Contestants competed for the coveted PROMAX Muse and BDA Isis, all to be recognized as the best in India, Pakistan and Bangladesh. The award categories were open to Satellite, Cable, Broadcast Television, Radio Station and associated new media, their agencies and production houses.