Mumbai: The Economic Times brings back The Power of Ideas, India?s largest entrepreneurship development programme. It aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors. The programme was first launched in 2009 when it received over 12,000 business ideas followed by over 16,000 the next year. This year, armed with a bigger corpus of funds, the initiative seeks to transform more business ideas into real businesses.

According to Ravi Dhariwal, Chief Executive Officer - Bennett, Coleman & Co. Ltd, ?We at The Economic Times believe that the future of the Indian economy lies in the hands of young entrepreneurs. It is the energy and drive of these young people with an idea that will give India its next big leap. I am happy to say that The Power of Ideas initiative has provided critical impetus to many such ideas.?

The programme is conducted by The Economic Times in partnership with the Department of Science & Technology (DST), Government of India. DST brings to the programme its immense expertise and relationships in the entrepreneurial space as well as a corpus of Rs. 6.2 crore of guaranteed funds. The funds are open to all those with genuine innovation on their mind, regardless of whether they have just an idea or a fully functional start-up.

Working alongside ET and DST is IIM Ahmedabad?s Centre for Innovation Incubation and Entrepreneurship (CIIE).CIIE is a leader in the field of mentoring, guiding and making business ideas investor-ready. The greatest value CIIE will add to The Power of Ideas will be by way of their wide network of mentors and investors who will evaluate every single business idea received as part of the programme. The most deserving ideas will be given personalized mentoring. In the last phase, entrepreneurs who make it to the final cut-off will be taken through a nine-day period of intensive mentoring by CIIE, as a residential programme at IIM Ahmedabad.This unique public-private-academia partnership remains in place in 2012 to drive the programme to new heights.

Mumbai: HISTORY TV18 continues to rule the TVR chart with its show ?Pawn Stars? tops the genre with a commendable 0.18 TVR. Out of top 10 programmes of the genre, 5 are on History TV18.

What?s interesting to note is that each of these shows belongs to a different sub-genre within Factual Entertainment, which is indicative of HISTORY TV18?s promise of having differentiated & a variety of programming through superlative content.

Pawn Stars - a reality series that showcases the lifestyle & work of pawnbrokers in Las Vegas Chasing Mummies, the series follows legendary archaeologist Dr. Zahi Hawass as he pursues one of the most challenging and exciting jobs in the world: discovering new archaeological finds while managing digs throughout Egypt. While ?Invention Intervention? features innovative product ideas.

The success of HISTORY TV18?s sub-genres is a noteworthy point particularly because over the last few years the Factual Entertainment genre has been dominated by a heavy dose of ?survival? based shows by other genre channels, which incidentally have considerable representation in this weeks list.

Moreover, this also indicates audience preference for variety & differentiated content, values that have formed the bed-rock of HISTORY?s novel programming approach. This coupled with the fact that HISTORY TV18?s continues to lead the genre in Time Spent per Viewer, highlighting stickiness towards its varied content.

The channel which created history by becoming the leader in the factual entertainment genre in 1Mn+ towns including metros continued its domination this week with 30% market share* vis-?-vis Discovery?s 27% and Nat Geo?s 15%. HISTORY TV18?s launch has also helped grow the genre by an unprecedented 60%.(*Source: SEC CS AB 15+, 1 Mn+ towns, All days, 0600-2400 hrs)

Mumbai: ESPN STAR Sports scooped six awards at the PromaxBDA India Awards held last week in Mumbai, highlighted by a complete sweep off of sports categories with its Formula One 2011 "Elements" campaign winning two Gold awards for the Best Sports Campaign and Best Sports Promo, while the Wimbledon 2011 and Barclays Premier League campaigns won Silver awards for the Best Sports Promo and the Best Sports Campaign respectively.

In addition, ESPN STAR Sports secured accolades in highly competitive non-sport categories, clinching two Silver awards for the Best Script and the Best Promo Not Using Programme Footage categories for the Wimbledon 2011 and Champions League T20 "Clocks" campaigns respectively.

This continues the winning streak from its haul of 11 awards from PromaxBDA India, PromaxBDA International and PromaxBDA Asia last year, and highlights ESPN STAR Sports? continued commitment to on-air promotional excellence across various categories, heightening its reputation as one of the top awarded organizations in Asia.

Said Paras Sharma, ESPN STAR Sports? Vice President of Marketing and Communications: "It is indeed very pleasing to win these awards and getting our work recognised by our industry peers. What makes this success even more gratifying is that it has been achieved in tandem with various business objectives, and it continues to be our focus to meld creativity with commercial goals."

The PromaxBDA India Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh. All the promos have been conceptualized and produced by ESPN STAR Sports.

Best Sports Promo

Best Sports Campaign

Best Script

Best Promo Not Using Programme Footage

Mumbai: From Kick boxing to Kung Fu, from Karate to the good old and technique driven Jiu Jitsu, Star Movies will bring to your home screen an array of the best and biggest martial arts titles! Tune into ?Kung Fu Fighting?, this June, every night @11pm on Star Movies!

From the youth to the middle-aged, Kung Fu has never failed to inspire and exhilarate its audiences. The essence of this artistic fighting form has left an everlasting impact on us so much so that decades after decades we?ve seen veteran filmmakers deriving great inspiration from it, thereby producing some of the greatest blockbusters for this unique genre. Hence, Star Movies abiding by its promise to bring to you world class blockbusters has lined up an enigmatic fusion of art and action, driven by the traditional forms of martial arts, in its Kung Fu Fighting Festival. So get set for some of the finest martial arts movies like Crouching Tiger Hidden Dragon starring Yun-Fat Chow; Kung Fu Hustle starring Stephen Chow; The Medallion and Half a Loaf of Kung Fu starring Jackie Chan, Raging Phoenix starring David Bueno and Game of Death starring Bruce Lee.

You Pick the Flick Goes Digital!

Given the youth centric fan following, Star Movies has refurbished their You Pick the Flick property, now offering an awesome interactive experience with more number of movie options to choose from. In the new format, You Pick the Flick will allow viewers the freedom to choose their favorite Hollywood blockbuster movies once every month from a list of six movies.

This month, the lineup of movie options includes Schindler?s List, Die Hard, Superbad, Wall Street: Money Never Sleeps, The Stepfather and The Tailor of Panama. Star Movies is thus paving way for a more interactive experience, through the means of social media platforms. So prepare yourself to cast your vote as Star Movies offers YOU this unique opportunity on an all new social media platform, making this experience all the more indulging, also kick starting on 1st June!

So this June, learn the language of Kung Fu through the action & adventure packed ?Kung Fu Fighting? only on Star Movies, starting 1st June, every night@11pm.

MUMBAI: Uniqueness may be found in unexpected places or communities with cultural distinctiveness and boundaries. These culture characteristics are defined by various influences including geographical, spiritual and agricultural. Discovery HD World introduces its viewers to the most interesting and unique cultures from around the world in its new series ?Unusual Cultures?.

There are places on earth where people live together in harmony, each practicing a different religion. There are places in the world where food is still hunted and gathered without modern influence. There are islands and whole civilizations? unchanged by industry, economics, religion or even science - life has been the same in these places for centuries. UNUSUAL CUTURES offers a fascinating look at people and their practices and the significance they play in day to day life. Discovery HD World explores cultures from times earliest civilizations to the present day.

?Unusual Cultures? airs every Wednesday at 7 pm on Discovery HD World.

MUMBAI: There is nothing that beats the sensation of flying - the excitement and sense of freedom given by an aircraft. Discovery Turbo?s thrilling series MARTIN SHAW: AVIATORS celebrates the age of the airliner, from airships to supersonic flight. It gives a sneak peek into the future as it features the re-usable space capsule that would take anyone, willing to pay for an out of the world ride to the frontiers of space. Watch the pioneers of the budget-flight revolution and meet the teenager who started his own airline.

Discover the fascinating and inseparable devotion to flying machines with Martin Shaw who has an insatiable quest for flying the world?s most significant planes like The DC3, 1942 Boeing Stearman, The Sopwith triplane, Yak-52 and P51D Mustang. Join MARTIN SHAW: AVIATORS on an exclusive ride on incredible aircrafts, restoring classic air machines while giving insights into the past and future world of aviation.

A six part series ?Martin Shaw: Aviators? airs every Thursday at 10 pm on Discovery Turbo.