• Fashion at Big Bazaar & Percept Media announces the 2nd edition of ?RJ style-o-meter?, the Hunt for the most stylish RJ with FBB

    Submitted by ITV Production on Jun 01

    MUMBAI: It?s the time to show your support for the one who has been playing your favourite tracks and taking every requests. We have loved their voices but now they don a different avatar. fbb brings your favourite RJs in a unique campaign RJ style-o-meter where they will sizzle on the ramp. This is one of a kind opportunity where the fans get to meet their idol face to face on one platform.

    fbb style-o-meter will have 34 of your favorite RJs from 5 national radio channels : Radio City,Oye Fm,Big FM,Red FM,Fever FM participating. The hunt will be on for the ?Shehar ka sabse stylish RJ? from Mumbai, Delhi, Bangalore and Kolkata. fbb style-o-meter will be a platform for fans & RJs to interact with each other and select their ?Shehar ka Sabse stylish RJ? on www.facebook.com/fbbonline.

    fbb style-o-meter starts on May 28, with the pictures, videos, and information of shortlisted RJs .The fans can vote for their favourite RJ till June 8, 2012. The winner will be selected on a gala ceremony ?fbb style-o-meter Grand Finale? which will be held in each city on 9th &10th June, 2012. An online poll for RJ Style-o-meter ? a style barometer will be conducted on www.facebook.com/fashionatbigbazaar. The uniqueness of the concept is that the fans will vote for the ?Most stylish RJ? of their city by posting ?likes? and comments. These votes will account for 50% of the individual RJ?s total score. This is for the first time that the fans of the RJ?s who solely know and associate with them through their voice will be able to see their pictures on the net. Profile shoot images of the RJ?s will be uploaded along with their ?vote for me? videos. The fans will come to know about their fashion & style quotient, likes and dislikes etc

    Everyday contests for fans will be conducted both in the participating radio channels & facebook page to keep up the excitement and interaction. Winners will be gratified & get a chance to meet them personally on the ground. The respective city finales for the first time will witness well known RJ?s from different radio stations come together on the same platform.

    The participants will be walking the ramp wearing fbb merchandise collection. There will be 3 rounds and 2 look changes for the RJ?s followed with a Q&A. The remaining 50 % of their total score will be judged by the jury based on their on-stage performance showcasing their confidence, style sense and overall personality. 1 winner per city will be declared ?Shehar ka Sabse Stylish RJ?. Each winner gets a grand hamper worth Rs. 10,000 and an iPAD!

    Percept Media, the media planning, buying and evaluation arm of Percept Limited has conceptualized & ideated this property. They did a dip stick research in compiling the favorite RJs from the respective cities & getting them on board. They media buying & planning across radio channels is been executed by Percept Media.
    Speaking on this initiative, Mr. Pawan Sarda, CMO, Future Group said ?fbb is a very young and vibrant brand. RJs are not only icon for today?s youth but also someone that they relate to and aspire to be. fbb is about fashion, which is stylishly affordable and inspirational.?

    Amol Mohandas, Vice President, Percept Media quoted ?We at Percept Media always endeavor in providing clutter breaking solutions for our clients, be it in media planning or execution. In this campaign we have not only tried to give a distinct platform for fbb to connect with their audience but also have brought the listeners & the RJs together. We are extremely confident that this will help the brand to crave a niche amidst its consumers, who are primarily the youngsters but also will help in maintain a strong brand recall?

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  • Zee Caf? takes a Green Turn on Sunday

    Submitted by ITV Production on Jun 01

    MUMBAI: On Sunday 5 June, World Environment Day, English GEC Zee Caf? initiates its ecological drive Green Turn. Nerolac has partnered the initiative for the second year in a row. It has roped in partners multiplex chain Cinemax and caf? chain Mocha to distribute saplings. It has also tied up with with Hard Rock Caf? to host ?Green Turn Unplugged? night.

    It has also partnered GreenNGood.com to plant trees in Sothern Rajasthan. the channel notes that forests are widely called as Earth?s lungs, but rapid growth of human population has forced these very lungs to reduce to half their original size. The alarming rate of deforestation, if continued, will soon bring life to an end on the Earth. Concrete jungles, factories spewing smoke, crowded roads crammed with traffic - certainly, humankind have come a long way from its humble beginnings. Environmentalists ? both individuals and organizations, including the Food and Agriculture Organization of the United Nations, estimate that more than 50 per cent of the original forest cover has been lost since the beginning of the 20th century and what remains is disappearing at an alarming rate.

    The broadcaster says that Green Turn is its way of contributing to a greener earth by making even the smallest difference; because, that?s how it starts.

    Zee Caf? business head Anurag Bedi said, ?Zee Caf??s Green Turn took birth in the year 2008. Saplings were distributed and people were asked to take an oath to protect and sustain the saplings all their lives ? a promise we called The Green Oath. And since then our mission was supported by Bollywood celebrities like Bobby Deol, Ayesha Takia and Ritesh Deshmukh; models like Amrit Maghera and Nina Manuel. We are glad to have Nerolac partnering us for the second time in a row. With every passing year Zee Caf? has only widened the scale of this initiative and got more people involved. Stepping beyond the realms of a regular television channel, our initiative Green Turn has found an enthusiastic response - right from viewers to partners to the common man?..

    Last year Zee Caf??s Green Turn was launched in Mumbai, Delhi, Bengaluru and Pune, the channel helped coffee chain Barista?s patrons take a green oath and ?adopt? saplings. On the eve of World
    Environment day ? June 4th, 4pm onwards young environmentalists organized the sapling distribution event Hiranandani Garden Powai, in an attempt to urge people to take a Green Turn. Zee Cafe conducted an eco event to create awareness about herbal plants and vermi composting as well as sapling distribution together with a tree plantation drive. On 5th June saplings in eco friendly bags were handed out at Barista outlets. Green Turn had on-air, on-ground and online promotion
    activities to spread awareness. An on-air promotion was done through promos on the Zee bouquet channels to support the cause. Also, trivia slates ran throughout the day inside the outlets. Standees, posters and banners were put up promoting the initiative at all Barista outlets, across the four cities. Saplings along with branded eco friendly postcards were given away in eco-friendly bags to patrons.

    This year, as the world amasses a larger carbon footprint, Zee Caf? has decided to scale up this initiative to influence a larger population take a Green Turn. With a host of ?green minded? partners ? Nerolac, Cinemax, Mocha, Hard Rock Caf? and GreenNGood.com ? Zee Caf? has lined up major eco drives on 5th June, The World Environment Day and an initiative to reduce power consumption on 7th June, in association with Hard Rock Cafe.

    Nerolac GM marketing Sukhpreet Singh said, ?This is the second year in a row that we?ve associated ourselves with Zee Caf??s ecological initiative Green Turn. Nerolac believes that sensitivity towards ecology is inherent and we have to create a safer and healthier world. It is heartening to see a leading English GEC raising awareness for the environment and we feel this initiative resonates with our corporate promise of helping Mother Earth take a Green Turn.?

    On 5 June, Cinemax multiplexes and Mocha coffee outlets across Mumbai, Delhi and Pune will have Zee Caf??s Green Turn stalls where patrons can adopt a sapling and take The Green Oath to protect and nurture the same. In a bid to cut down its energy consumption, Hard Rock Caf? has partnered Zee Caf? to host a Green Turn Unplugged night on 7th June across the cities of Mumbai, Delhi and Bengaluru. In keeping with the promise of making the world a greener place, the Green Turn Unplugged initiative will see Hard Rock Caf? playing host to bands Dischordian (Mumbai), Suahil & Adi (Delhi) and Pushing Tin (Bengaluru) who will be giving a live acoustic performance.

    JSM Corp co-founder, executive director Jay Singh said: ?We have always shown a strong sense of responsibility towards our environment and other social causes as well. The environment is a matter of great concern amongst all Indians today and it?s high time that we wake up to this cause and create awareness in our own unique special way. Zee Caf??s initiative resonates with our belief and hence we decided to create a unique property called Green Turn Unplugged. We will
    celebrate World Environment Day the HRC way with live acoustic music and a vibrant atmosphere.?

    Zee Caf? has also tied up with GreenNGood.com?s Plant a Tree drive. GreenNGood.com, in association with Seva Mandir (a NGO noted for its afforestation program in Southern Rajasthan), facilitates one to plant a tree in Sothern Rajasthan. As part of this initiative, each patron would receive a certificate stating his commitment to having taken a Green Turn and would also receive periodic updates of the project. Keeping up with the spirit of Green Turn, Hard Rock Caf? will be hosting this initiative at their Mumbai and Delhi cafes.

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  • Sachin Tendulkar scores a ?Century? with NDTV and Coca-Cola India for the 'Support my School' campaign

    Submitted by ITV Production on Jun 01

    MUMBAI: NDTV- Coca-Cola India along with cricket legend Sachin Tendulkar and campaign partners UN-Habitat, Charities Aid Foundation (CAF), Tata Teleservices, Pearson Foundation and Sulabh International, today celebrated the completion of the 100th school under the ?Support My School? initiative. Joining Master blaster Sachin Tendulkar the campaign ambassador for the ?NDTV- Coca-Cola Support My School?, were NDTV Group CEO Vikram Chandra and Atul Singh, President and CEO Coca-Cola India and South West Asia.

    ?NDTV- Coca-Cola Support My School? campaign was initiated in January 2011 with a vision to address issues such as access to drinking water, sanitation and infrastructure facilities in schools and to create healthy, active and happy environment at schools. The campaign has touched the lives of over 43,000 children across 10 states in India, while helping to significantly reduce dropouts and absenteeism and also increase enrolments in the revitalized schools.

    On the occasion, Campaign Ambassador, Sachin Tendulkar said, "This is my first century away from cricket and a very happy one. I am honored to be associated with this inspiring campaign that is committed to provide the right infrastructure to keep children happy in schools. Partnerships are always key to success and we have been able to work together towards building better facilities and healthy school environments. Reaching the milestone of the 100th revitalized school is a proud and joyous occasion for us and I would like to congratulate all our campaign partners for this wonderful achievement."

    Speaking about this, Mr. Vikram Chandra, Group CEO & Executive Director, NDTV said, ?The Support My School initiative has been a path breaking one and has helped change the lives of more than 43,000 children. The response we have received from around the country has been inspiring for all of us, and I thank all those who have come forward. Special thanks, of course, to the Master himself - Sachin Tendulkar! I would have never dreamt of playing cricket with him.?

    Speaking at the event, Mr. Atul Singh, President and CEO, Coca-Cola India and South West Asia, said, ?Education is the basis of social change. With the help of several partners and with Sachin leading it from the front, we started the Support My School campaign last year. We are pleased to have revitalized 100 schools so far, but the mission has just begun. Every child has the right to go to school and this is one movement where I urge everyone to join hands. We would like to thank all our partners and donors, especially Sachin, for his commitment and efforts throughout this campaign.?

    Research shows that inadequate infrastructure, especially sanitation, accelerates the dropout rates, especially among girls in rural areas. ?NDTV- Coca-Cola Support My School? is a unique mass movement that attempts to sensitize people and give them an opportunity to make a difference by contributing towards the transformation of schools. The first phase of the campaign not only generated awareness about such issues but also created 100 model schools spread across10 different states by providing them with proper infrastructural and sanitation facilities.

    Elements of the campaign include provision of improved access to water, appropriate sanitation facilities for girls and boys, improvement in the overall infrastructure and environment, provision for sports and recreation facilities such as cricket, badminton & basketball courts, swings etc and recharging groundwater through rainwater harvesting. The campaign tied up with partners such as Pearson Foundation who provided library and teacher training facilities. Tata Teleservices also joined the campaign through project learning, whereby computers and internet services were installed in the schools covered under the campaign.

    Congratulating Coca-Cola and the campaign partners, Principal, Priyadarshan School, Mumbai, said, ?We are proud to be the 100th school that has been transformed under the ?Support My School? campaign. This ground breaking initiative has paved the way for our children to be active both physically and mentally and work towards achieving their dreams. We are delighted to have Mr. Sachin Tendulkar and Mr Atul Singh visiting our school on this occasion. Their interaction with the children here was truly inspiring.?

    Core activities undertaken as a part of this campaign include:

    ? Provision of improved access to water

    ? Appropriate sanitation facility for girls and boys

    ? Improvement in the overall infrastructure and environment

    ? Provision for sports and recreation facilities and

    ? Recharging groundwater through rainwater harvesting

    ? Libraries and Teacher Training- led by Pearson Foundation

    ? Computer and Internet access- led by Tata Teleservices

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  • BBC Worldwide Channels to air The Queen?s Diamond Jubilee Celebrations across five continents

    Submitted by ITV Production on Jun 01

    MUMBAI: BBC Worldwide Channels today announced that its coverage of the Queen?s Diamond Jubilee Celebrations will air on the BBC channels across Asia, Australia, New Zealand, Latin America, India, Africa, Europe and the Middle East.

    The live coverage will be taken directly from BBC ONE in the UK, bringing global audiences the top British presenters, experts and top music talent to its coverage. The celebrations will also be available via the Global BBC iPlayer in selected markets.

    The Queen?s Diamond Jubilee celebrations lead the London Calling season, an ambitious global television event which will run for two months and features a fantastic line up of exclusive dramas, comedies and documentaries that celebrate the wonderful city that is London. The Queen?s Diamond Jubilee celebrations, along with three-part documentary The Diamond Queen, will also be available as part of BBC AMERICA?s Summer of London season.

    Jana Bennett, President Worldwide Networks and Global BBC iPlayer said: ?I am delighted that we are able to deliver this truly British affair under a British brand to viewers all around the World. These joined-up broadcasts unite our viewers around the world and make them feel part of the celebrations from the comfort of their own home?.

    More details on the comprehensive live coverage have also been revealed:

    The Queen?s Diamond Jubilee: Thames Pageant- 3 June 2012

    A massive four-and-a-half hour broadcast spanning the pageant route and more, the broadcast will follow the 1000 boats from the UK and the Commonwealth accompanying The Queen along the River Thames.

    Unprecedented eight-camera coverage on the specially converted Royal Barge means the BBC will be able to capture the reactions of the Royal Family on this momentous occasion.

    Coverage will be led by Matt Baker and Sophie Raworth from their special studio at the historic former Thames fish market Old Billingsgate, looking right over the river and the climax point of the flotilla at Tower Bridge.

    Clare Balding will be aboard the Royal Row Barge The Gloriana, which will lead the rowing section, rowed by 18 oarsmen including ex-servicemen, Olympic Gold Medallists and Thames watermen.

    A surprise celebrity guest has been learning the art of bell ringing and will be on board the specially built belfry that will lead the entire flotilla. Its peeling bells will ring out and be answered by churches along the river.

    On board the BBC?s exclusive presentation boat, The Zephyr, right at the heart of the Pageant will be comedians Frank Skinner, Griff Rhys Jones, Omid Djalili and Sandi Toksvig providing an alternative and amusing reflection on the pageant as it takes place.

    Ben Fogle (Year of Adventures) will row a Triple Skiff with some friends and give us an insight into what it?s like to take part in the man-powered section, at the front of the pageant.

    John Sergeant will be at Westminster Bridge with John Major, Richard E Grant and others taking a political, literary and satirical look at the Thames?s place in our culture and history. Richard E Grant will read the famous Wordsworth poem On Westminster Bridge.

    The BBC will also be aboard one of the music boats, the ?Symphony?, which has a full symphony orchestra and choir aboard. They will perform the musical finale, being the last boat in the flotilla.

    The Queen?s Diamond Jubilee: Concert- 4 June 2012

    The BBC and Gary Barlow are bringing together a galaxy of great musicians from the last 60 years of rock, pop and classical music, on a stunning stage built around The Queen Victoria Memorial, right in front of Buckingham Palace.

    Along with The BBC Concert Orchestra, artists taking part include Shirley Bassey, Alfie Boe, Cheryl Cole, Ren?e Fleming, Jools Holland, Jessie J, JLS, Elton John, Grace Jones, Tom Jones, Lang Lang, Annie Lennox, Madness, Paul McCartney, Kylie Minogue, Cliff Richard, Ed Sheeran, will.i.am, Robbie Williams and Stevie Wonder.

    The concert concludes with HM The Queen lightning The National Beacon.

    The Queen?s Diamond Jubilee: Service of Thanksgiving and Royal Procession

    The final day of the Diamond Jubilee weekend, Tuesday 5 June, is a State Occasion and will be marked by a National Service of Thanksgiving at St Paul?s Cathedral, attended by The Queen and The Duke of Edinburgh together with other members of the Royal Family.

    Commentary from St Paul?s will be provided by James Naughtie. Sophie Raworth will be reporting from St Paul?s; Fiona Bruce will be at the Palace of Westminster; and Chris Hollins and Sonali Shah will be in The Mall. Clare Balding will be at the Knightsbridge Barracks meeting new trainees of the Household Cavalry who have been learning to ride in time for this historical day.

    Following a reception at Mansion House and a Diamond Jubilee lunch in the Palace of Westminster, the route from there to Buckingham Palace will be lined by thousands of well-wishers as The Queen and other senior members of the Royal Family travel in a formal carriage procession. The King?s Troop RHA pays tribute with a 60 gun salute from Horse Guards Parade.

    The Royal Family will appear on the balcony to and watch the RAF fly past and a Feu de Joie ? a cascade of rifle fire by The Queen?s Guard.

    The London Calling season will be supported off air through www.londoncallingbbc.com- an engaging digital destination based on an interactive map of London. Through the site viewers can explore the city online, take on challenges, solve clues and play quizzes to unlock codes to win prizes such as iPads and a trip to London2. The site will also host comprehensive information and schedules for the superlative programming line-up.

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  • Shemaroo releases DVD of 101 duets of Lata Mangeskar

    Submitted by ITV Production on Jun 01

    MUMBAI: Shemaroo Entertainment has released 101 Duets of Lata Mangeshkar, a 3-DVD song compilation that includes the Nightingale?s lilting duets over five decades.

    Right from Awara and Madhumati to Sanam Bewafaa, Henna and Parampara, this collection has it all. Several singers have had the privilege of sharing the microphone with the songstress but her duets with Mohd. Rafi, Mukesh and Kishore Kumar have been the most popular.

    Her duets with the triumvirate have been handpicked for this exotic collection. Music lovers are also treated with Lata?s duets with Manna Dey, Talat Mehmood, Mahendra Kapoor on the one hand and with Amit Kumar, Bhupendra and Suresh Wadkar on the other.

    Shabbir Kumar was first noted for the duet ?Shaam Hai Ye Kuch Khoyee Khoyee? with Lata Mangeshkar from Prem Tapasya that is included here. Another noteworthy feature is the inclusion of Lata?s duets with other female singers like Asha Bhosle and Shamshad Begum.

    101 Duets of Lata Mangeshkar is available in a 3-DVD pack and is economically priced at Rs. 299.

    Other notable titles available under the 101 Series include 101 R.D.Burman Hits, 101 Bollywood Dances, 101 Mukesh Hits, Solo song packs like 101 Mohd. Rafi Hits , 101 Lata Mangeshkar Hits, 101 Kishore Kumar Hits, Duets Packs like 101 Duets of Asha Bhosle, 101 Duets of Kishore Kumar etc.

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  • AFAA plans new initiatives in the region

    Submitted by ITV Production on May 31

    Mumbai: The Asian Federation of Advertising Associations (AFAA) held their first executive committee meeting at Kuala Lumpur on 22nd May 2012.

    Newly elected Chairman of AFAA Pradeep Guha said ?there was a sense of purpose and urgency at the meeting?.

    Following its new mandate the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.

    The first one is a skills re-orientation initiative that would be held in September in Kuala Lumpur where young professionals would be exposed to a program that has been carefully crafted keeping in mind the needs of our profession. The Advertising Council of India (ACI) which represents India on the AFAA International Council would be setting in motion a process to send three young professionals representing advertising, media and marketing respectively to attend
    this program.

    There would be a master class conducted by senior professionals with 30 students from countries all over Asia. This would provide a unique cross-cultural flavor to the program which would benefit the participants enormously.

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