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New Delhi: This year, as India joins billions of people across the globe to observe the Earth Hour to combat the threats of global warming, Discovery Channel pledges to support the World Wildlife Fund (WWF) campaign. With this association Discovery Channel aims to raise awareness on the importance of climate change, energy conservation and inspiring individual action on these climate change. Earth Hour encourages individuals and corporates to show control on various environmental solutions through their actions.
This year?s Earth Hour is scheduled for 23 March, beginning at 8:30pm in participating locations in India.
Commenting on the association, Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific said, ?Global warming is a burning issue and WWF?s commitment to the cause by promoting awareness on alternative energy is commendable.?
Mr. Ravi Singh, Secretary General & CEO, WWF-India, said, ?It has been our constant endeavor to encourage a sense of belonging and ownership among people towards the planet. Earth Hour aims to motivate individuals to lead a more sustainable lifestyle through simple actions taken every day. This year?s Earth Hour message is an attempt to position renewable energy solutions as practical and upcoming options available for individuals, organizations and governments to adopt to reduce their impact on the environment.?
Discovery Channel, through its unique programming, has sensitised people about the delicate balance that needs to be struck between the process of development and the need to save wildlife and environment. Emphasising the importance of conservation of our environment, Discovery Channel will join in the campaign to spread awareness to its viewers through its wide reach across the country.
Earth Hour encourages individuals, businesses and governments to show leadership on environmental solutions through their actions, to use the campaign as a platform to showcase to the world what measures they are taking to reduce their environmental impact. The campaign is in its fifth year in the nation and has covered around 150 cities and 5 million individuals till now.
Earth Hour has splendidly brought together hundreds of millions of people around the world as it tries to gain the support of more and more people. This year?s initiative is to introduce and raise awareness about Renewable Energy as an upcoming and practical solution for consumers to do their part in creation of a healthy planet.
