WWE expands operations in India

MUMBAI: WWE has announced the appointment of Mayuri Pitale as consumer and promotions licensing (CPL) manager and Carl Sequeira as marketing manager in its India office.

Both employees are based in Mumbai and will report to WWE India GM Rukn Kizilbash.

Pitale will be responsible for spearheading the licensing and retail expansion for WWE in India, and Sequeira will be responsible for executing marketing campaigns to help develop and grow the brand and support WWE?s various lines of business across the region.

Pitale joins WWE India from Extend Brands, India?s first independent licensing agency, specialising in licensed merchandise and live events. Prior to this, she worked with MTV Networks India Ltd. (Viacom) managing their India consumer products business where she pioneered many initiatives such as MTV credit cards & MTV prepaid SIM cards.

Sequeira comes to WWE from Fila, where he spent three years as marketing head, having been a part of the start-up team that launched the brand in India in 2009. Prior to that, he was with experiential marketing company ?Below the Line? for five years.