Mumbai: India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their innermost fears in the beautiful boulevards of Cape Town.
With central theme - 'Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega' the show is packed with lots of Darr and Terror, infused with tonnes of Dare and Josh, the contestants will have to showcase a lot of Jigar and Himmat to tread through the Khatras
Along with Maruti Suzuki as the presenting sponsor and Charged by Thums Up as the powered by sponsor, the show also welcomes Ching's, Amazon Prime and Hershey's Kisses as the associate sponsors for the season. Produced by Endemol Shine India, Khatron Ke Khiladi will premiere on 2 July and air every Saturday and Sunday at 9 pm, only on Colors.
Viacom18 head - Hindi Mass Entertainment and Kids TV Network Nina Elavia Jaipuria said, “At Colors, it has been our continuous effort to deliver a variety of content through our fiction and non-fiction properties. In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the number one non-fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season.”
She further added, “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board ‘Charged’ by Thums Up as the powered by sponsor along with Ching's, Amazon Prime and Hershey's Kisses as the associate sponsors.”
The daredevils who will be competing this season are TV personalities including Rubina Dilaik, Shivangi Joshi, Sriti Jha, Mohit Malik, Kanika Mann, Aneri Vajani and Chetna Pande. Ace choreographer Tushar Kalia and Nishant Bhat along with social media sensations Faisal, Jannat Zubair, Erika Packard and Bigg Boss season 15 contestants Pratik Sehajpal and Rajiv Adatia are also on the list.
Viacom18 chief content officer - Hindi Mass Entertainment Manisha Sharma said “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reigning host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mixes of contestants. This time the contenders will be seen exploring new arenas of Cape Town which will test their mental and physical tenacity like never before.”
Host and action maestro Rohit Shetty said, “Every year, Khatron Ke Khiladi gets bigger and better with larger-than-life stunts and I am looking forward to elevating the action quotient this season. This year, we have an extremely promising line-up of contestants who have been giving each other a tough competition. The show has been built on a larger scale wherein the viewers will see many new stunts in the unexplored locales of Cape Town. Being a part of Khatron Ke Khiladi has always been extremely special to me."
Maruti Suzuki India senior executive director - marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country. At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionised the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasises individuality. Our partnership with the show resonates with Swift’s proposition of performance and being Limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring limitless action to the viewers through their limitless performances on the show.”
Coca-Cola, India & Southwest Asia, head - integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are absolutely thrilled to be part of this season.”
Endemol Shine India CEO Rishi Negi said, “Over the years, Khatron Ke Khiladi has become the most sought-after destination for action on television. The show has carved a niche for itself and this season is going to be nothing short of a blockbuster. With Rohit Shetty as the host and 14 incredible and popular contestants, the bar is already set high. The viewers will see many jaw-dropping stunts that have been designed on a bigger scale with immense precision whilst enhancing the thrill. With some intense action unfolding in Cape Town, we look forward to a great season ahead.”
Colors has designed a mega marketing and digital campaign to announce the arrival of its flagship action-based reality show Khatron Ke Khiladi. A seven-day on-air campaign has been initiated on network channels across Hindi movies, Hindi news, music and regional channels with upto 1,000 spots. High-impact billboards featuring Rohit Shetty and the contestants have been installed in more than 200 sites across prominent sites in Mumbai, national highways, Mumbai Airport digital screens and Delhi.
On the digital front, in keeping with the show’s central theme - 'Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega', fans can use interactive Instagram filters to match the expressions of their favourite khiladis. A series of fun videos showcasing contestants’ preparation where they test their reflexes and guess what is in the boxes provided to them has been creating a storm on the internet. Elevator-style contestant-unveil videos wherein they are seen entering the stunt arena have been uploaded on the channel’s social media platforms. The meticulous planning that has gone into the campaign has set the stage for another blockbuster season of Khatron Ke Khiladi.
