Mumbai:  Goldmines Telefilms' Hindi movie channel Dhinchaak has been renamed as Goldmines Movies.

The channel also announced its upcoming programming including the films "Ala Vaikunthapuramuloo," "Annaathe," "Viswasam," "Vinaya Vidheya Rama," "Sarkaru Vaari Paata," "Sarkar," "Bigil," "Rangasthalam," "Mersal," "Maharshi," "Sarileru Neekevvaru," "Pushpa: The Rise," and "Disco Raja" in a promo released on Saturday.

Goldmines Telefilms launched Dhinchaak channel in May 2020 on Prasar Bharati’s free DTH platform DD Free Dish. The channel aired Hindi dubbed versions of popular South Indian films. The films are dubbed by the company.

Since its launch on DD Free Dish, Dhinchaak went on to become the leading Hindi movies channel in the overall Hindi-speaking market (Urban plus Rural) as well as the rural market. The channel reached 70+ GRPs at the end of September 2020. The movie channel has a library of 2000 plus blockbuster films.

"We are renaming 'Dhinchaak' to 'Goldmines Movies' (further to be changed to 'Goldmines' on receipt of MIB approval)," said Goldmines Telefilms CEO Joy Chakraborthy. "The programming, scheduling, and placement of the channels across MSOs and DTH operators would remain the same. Even the frequency of uploading and downloading from planetcast (up-linking partner) would remain the same."

Goldmines Telefilms goes big with Dhinchaak, aims to cover 90% HSM market  

He added, "Barc/Yumi as a principal will now record Goldmines Movies as a new channel. There will be no ratings measurement from 26 March to 1 April (week 13). Hence there will be no data available for week 13 for Dhinchaak/Goldmines Movies. Our channel Goldmines Movies ratings for the period of 2-9 April will be released on 14 April i.e., week 14 and thereafter."