Business news most benefited genre in Chrome DM week 25

Business news most benefited genre in Chrome DM week 25

Chrome DM

MUMBAI: With a growth of 3.31 per cent as compared to last week (24), the business news genre marked the highest opportunity to see (OTS) among all categories in week 25 of Chrome Data Analytics & Media. 

In the business genre, Zee Business gained the highest OTS with 86.2 per cent in six metros.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the English news genre with a growth of 2.68 per cent in six metros. Loksabha TV was the most benefitted channel in this category with 95 per cent.

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The third position in the gainers was garnered by English general entertainment channels (GEC) genre with a growth rate of 2.52 per cent in six metros. AXN gained the highest OTS with 61.3 per cent.

The sports genre was at the fourth position in the list with 1.20 per cent growth and DD Sports catered to 93.2 per cent OTS in all India 1 lakh+ market.

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The fifth position in gainers list was bagged by the kids' genre with a growth of 0.99 per cent. In this category, Nickelodeon topped the OTS chart with 90.4 per cent in all India 1 lakh+ market.