Television

BARC week 35: Lizol is top brand

Hindustan Unilever and Reckitt Benckiser remained the top two performers

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MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 August 2019 and 30 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 35 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184652 and 93829 ad insertions, respectively.

Godrej Consumer Products Ltd stayed firm at third position, as it made 35824 insertions. ITC Ltd was replaced by Cadbury’s India Pvt Ltd that climbed from last week’s seventh position with 31791 insertions.

Brooke Bond Lipton India Ltd took away the fifth spot from Procter & Gamble, taking a small leap of one rank with 31423 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 35

   

1

HINDUSTAN LEVER LTD

184652

   

2

RECKITT BENCKISER (INDIA) LTD

93829

   

3

GODREJ CONSUMER PRODUCTS LTD

35824

   

4

CADBURYS INDIA LTD

31791

   

5

BROOKE BOND LIPTON INDIA LTD

31423

   

6

ITC LTD

31053

   

7

PROCTER & GAMBLE

29782

   

8

SMITHKLINE BEECHAM

21482

   

9

COLGATE PALMOLIVE INDIA LTD

21019

   

10

LAKME LEVER LTD

16465

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

Lizol climbed back to the top spot in the week 35 of BARC top brands rankings after a small gap. It made 12297 insertions. VIVO S1 held the second spot this week also with 12269 insertions.

Trivago also remained stagnant on third position with 11493 insertions. Fourth spot was taken by a new entrant in the list, Sachi Saheli Ayurvedic Syrup that had 10818 insertions. Ranking fifth was Horlicks with 10217 insertions.

Rank

Brands

Insertions

 

 

 

Week 34

   

1

COMPLAN

13530

   

2

VIVO S1

12228

   

3

TRIVAGO

11925

   

4

COMFORT FABRIC CONDITIONER

9868

   

5

LALITHAA JEWELLERY

9262

   

6

SACHI SAHELI AYURVEDIC SYRUP

9127

   

7

HARPIC PLATINUM

8288

   

8

DAILYHUNT

7931

   

9

LIFEBUOY TOILET SOAP

7836

   

10

SURF EXCEL EASY WASH

7740

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

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