Television

Sony Sports ropes in five sponsors for ‘The Ashes 2021’

The broadcaster will telecast the test series starting on 8 December.

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Mumbai: Sony Pictures Sports Network (SPSN) is set to telecast ‘The Ashes 2021’ live from 8 December. The broadcaster has roped in BYJU’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News as sponsors.

The series will be aired on Sony Six (English), Sony Ten 3 (Hindi), and Sony Ten 4 (Tamil and Telugu) channels and livestreamed on its on-demand OTT platform, SonyLIV.

“The Ashes is the platinum standard of Test cricket and has raised the bar of Test cricket over the years. Sony Sports channels will broadcast the series in four languages for the first time, English, Hindi, Tamil and Telugu, so that cricket enthusiasts all over the country can enjoy the matches in their language of choice,” said Sony Pictures Networks India chief revenue officer of distribution and head sports business Rajesh Kaul. “With a galaxy of superstars on both test teams, the much-anticipated series promises to be a tight-knit contest and has garnered a brilliant response from the advertisers as well.”

The Hindi commentary panel will feature prominent names like Vivek Razdan, Saba Karim, Atish Thukral, Raman Bhanot, Snehal Pradhan, and Reetinder Singh Sodhi. The Tamil commentary panel will have former cricketers and legends Laxman Sivaramakrishnan and Woorkeri Raman along with Vidyut Sivaramakrishnan, T Arasu, S Seshadri, Arun Venugopal, Aarti Sankaran, and Sunil Viswanthan in presence while the Telugu commentary panel will feature Keerthi Viswanadha, Prem Sagar, Vijay Mahavadi, Sudheer Mahavadi, RJ Hemant, Venkatapathy Raju, C Venkatesh, Vijay Mahavadi and Sandeep Kumar.

The first test match will start on 8 December at 5.30 a.m (IST) at The Gabba, Brisbane. The next test match will be held at Adelaide Oval starting at 9:30 a.m (IST) followed by the third test match on 26 December at the Melbourne Cricket Ground starting at 5 a.m (IST). The fourth test match will be played at Sydney Cricket Ground starting on 5 January 2022 at 5 a.m (IST) followed by the last test match on 14 January at Perth Stadium starting at 8 a.m (IST).

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