Mumbai: Star Sports Network, the official broadcaster of Pro Kabaddi League (PKL), continues to offset new benchmarks for Kabaddi viewership in the country. The league’s milestone Season 10 has captivated an astounding 226 million* viewers during the initial 90 matches, showcasing a remarkable 17 per cent increase in reach compared to season nine and making it the only sport outside cricket to cross the 200 million mark multiple times. Furthermore, the broadcaster has recorded 38 billion minutes* of watch time, 15 per cent higher than Season nine during the same period. Additionally, there has been a 22 per cent rise in TVR**, highlighting the growing popularity of Kabaddi among Indian sports enthusiasts.
The PKL Season 10 has already surpassed last year’s viewership figures, with the playoffs and finals yet to be played. The playoffs will begin from 26th February 2024 at Gachibowli Indoor Stadium (G. M. C. Balayogi Indoor Stadium) in Hyderabad with the finals to played on 1 March 2024.
“Pro Kabaddi League embodies the principles of intense competition, and a strong commitment to fan engagement. Our focus on showcasing India's emerging Kabaddi talent has been pivotal in elevating the league's stature. Season 10 reflects the league's continuous expansion and development as we continue to break records. The past decade has been marked by growth, and a steadfast commitment to delivering a top-notch viewing experience. We extend our heartfelt gratitude to fans for their passionate support, and as we approach the milestone season's conclusion, we are dedicated to delivering a grand finale,” said a Star Sports spokesperson.
PKL Season 10 marks a significant milestone, solidifying its position as the second biggest sporting property in India. The league provides a platform for emerging talent to showcase their skills alongside global icons on a grand stage. Players such as Maninder Singh, Arjun Deshwal, Mohammadreza Shadloui, and Ashu Malik have captivated audiences with their exceptional performances, making every match a thrilling spectacle.
As the league unfolds, the competition intensifies with nine teams still in contention for the five open spots for the playoffs. With the business end of the season approaching, fans can expect an exhilarating conclusion to the league stages, filled with action-packed matches and nail-biting moments.
Source:
*BARC 2+U+R
**BARC 15+ M AB
