Television
Report on Hindi News Viewership

Zee Ganga set to bring latest season of 'Memsaab No 1'

Hosted by Chintu Pandey, the tenth season of the show will premiere on 17 January.

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Mumbai: Having delighted audiences over nine spectacular seasons, Zee Ganga, the top Bhojpuri GEC in Bihar, Jharkhand and Purvanchal, is all set to premiere the tenth season of "Memsaab No 1" in a never-seen-before avatar.  It is the first-ever, non-scripted reality show in the Bhojpuri category.

Scripting history through the show, the channel is all set to leave viewers enthralled as they watch 16 talented female contestants staying together at Ganga Villa battle it out over 13 weeks. Hosted by none other than the audience’s favourite, the very charming and charismatic Chintu Pandey, the show is all set to premiere on Zee Ganga from 17 January, every Monday to Friday at 6 p.m.

Filled with high-octane drama, the upcoming season - a category first, promises to be a battlefield unlike no other as the latest edition will go beyond the song and dance format of earlier seasons. This exciting hunt for Sarv Gunn Sampann Babuni, spanning 13 weeks will see contestants be tested over three stages filled with terrific tasks. This true test of their all-around development will see their individual skills – such as presence of mind and decision-making capabilities be put to the test. Additionally, these 16 contestants will also be made to perform tasks in a family environment as one keeps a watchful eye over their nature to adjust, obey and care. Lastly, the third and final stage – social responsibility, will see them be evaluated for their awareness of what is happening around them. And amongst all this it will unveil the behind the scene relationships, power dynamics, changing fierce equations amongst the contestants and their resultant impact on the task dynamics. Thus for the first time, a non-scripted reality will be showcased to the Bhojpuri audience like never before. 

With each episode and week bringing out different sides of these contestants never seen before, "Memsaab No 1" once again will emerge to be a talent-based non-scripted reality show that gives women a platform to empower them to showcase their potential, much to the delight of viewers looking to be inspired and entertained at the same time. Owing to this one-of-a-kind format, a category first, Zee Ganga looks to break new viewership records with the 1tenth season of this ever-so-popular show.  

Speaking on the show, ZEEL's chief cluster officer – East Samrat Ghosh said, "The Bhojpuri entertainment industry continues to grow on the back of evolved content choices by the Bhojpuri audiences. With a deep understanding of need state of the consumers, it has always been our endeavour to offer innovative and engaging content to our audiences. We are excited to offer our audiences the new season of Memsaab No1 which has become a brand in itself. Lots of newness and novelty has been added to the upcoming season & we look forward to an enriching and extraordinary journey ahead with the love of our audiences.”

ZEEL chief channel officer -Bhojpuri cluster Amarpreet Singh Saini added, “Over 9 successful seasons, we have ensured that Memsaab No 1 popularity as a show continues to soar new heights. A reason for that is the channel offering their viewers something exciting that they’ve never seen before. This season the format has taken a leap at various levels, for the first time it has invited unmarried females to compete for the coveted title, for the first time it has brought the non-scripted reality format as the face of competition, for the first time it has moved to a production infrastructure that’s never seen before on Bhojpuri TV. "

"The show is aimed to attract and gratify the youthful viewer and novelty seeker Bhojpuri audience that is growing with each novel attempt by Zee Ganga since its launch. The response to the show matches up to the anticipation levels as we received an unprecedented number of participants that saw us choose 16 of the very best. We look forward to the launch of the show and it setting new milestones in Bhojpuri entertainment,” he further added

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