Mumbai: Colors Bangla has announced the launch of its new cookery show, Rannaghorer Goppo. The show is presented by Annapurna Swadisht and Kissan Tomato Ketchup, and New Extra Spark has joined as special partners.
Gray Tree Presentation produced the show, which premiered on 17 October and will air daily at 5 p.m. on Colors Bangla.
The show will take the audience through the culinary journey of spices & stories and celebrate the legacy of Bengali foods and recipes. Sudipta Chakraborty has been onboarded as the host of the show.
The channel has devised a marketing and digital promotion strategy to further amplify the reach and impact of the show. Keeping true to its style, the show will take the viewers on an amazing journey of anecdotes, tales, and the history of various recipes.
Speaking on the occasion, Viacom 18 regional entertainment revenue senior vice president & head Bikash Kundu said, "We are delighted to welcome on board the diverse brands that have come as sponsors, with presenting sponsor Annapurna Swadisht, Kissan Tomato Ketchup and special partner New Extra Spark. Food is a universal language that each of us can relate to, and this association will help brand-consumer engagement to a whole new level. We are looking forward to a mutually beneficial partnership that will entertain and enthral viewers."
Swadisht Annapurna co-founder Ritesh Shaw said, "Bengali cuisine has subtle as well as fiery flavours that are well suited for the Indian palate with a range of savoury dishes
and a huge spread of confectionaries and desserts. We at Annapurna Swadisht are entrusted to deliver both health and taste, and I loved the fact that Colors Bangla has thought of a concept like this. It's nice and important to bring forth the culinary treasure we have."
The first segment started with a personal story to introduce the guest, followed by the journey of that dish. The second segment encapsulates the cooking procedure and will be an absolute gastronomical delight. In the third segment, the guest will serve the dish cooked. Every episode will have an exclusive recipe from the viewers' favourite past. The set has also been designed keeping in mind the aesthetic sense and products from all the three sponsors will be displayed.
New Extra Spark senior manager operations Tanmoy Basak said, "The host and guest will be collecting spices for preparing the recipes and will include difficult grease. Extra Spark will add convenience to the customer experience and will also cut through difficult grease. The show is a perfect platform for us to showcase our diverse product line to our stakeholders."