MUMBAI: FremantleMedia Licensing Worldwide (FLW), the licensing division of format creator FremantleMedia, has announced the appointment of Amrita Sindhu as VP, sales for home entertainment in Asia. Edith Goh is licensing director in the Asia Pacific region for FremantleMedia Licensing Worldwide.

In a newly created position, Sindhu will be charged with managing FremantleMedia's current home entertainment catalogue in Asia and maximising opportunities for the company's deep proprietary library. She will be based in Singapore and will report directly to FremantleMedia Licensing Worldwide senior VP Home Entertainment & Archive Sales. Sindhu will also be responsible for acquiring ommercially viable home entertainment properties and will develop the company's other proprietary brands such as Idols, Jamie Oliver and others into home video.

Kalhan said, "With this appointment we now have an extremely experienced executive on the ground who can assist our existing distributors and further strengthen our business in Asia. I am really pleased to announce Amrita's appointment and am confident that she will play a vital role in the division's growth strategy."

Goh meanwhile willidentify, develop and oversee FremantleMedia's relationships with advertisers and sponsors as well as the development of advertiser-funded programming in the region. Additionally, Goh will manage the company's licensing business in Asia across consumer products, telephony and voting, interactive and wireless. She will be based in Singapore and will report to FremantleMedia Licensing Worldwide VP licensing Asia Pacific Jon Penn.

Penn commented, "This newly created role will be integral to our Asia-Pacific ancillary rights operation in further strengthening and extending the profile of FremantleMedia and our brands within the region. We are really excited to have Edith on board and we are confident that, with her talent and wealth of experience within the media industry, she will be a fantastic asset to the team."