MUMBAI: B4U Music will be launching five new shows before the end of September. The channel, which is making an effort to boost its popularity, recently launched two shows, B4U Lounge and Naach, last weekend
The five shows on the anvil include B4U eXpress which will launch 17 August. The rest -- B4U Scope, Men'z Club, Murphy Bola and B4U Libb -- will all be out before the end of next month.
B4U eXpress will be a weekly talk show featuring married couples talking about love, marriage and how they survived it.
B4U Scope is a light-hearted weekly star forecast show. It will discuss romance, success, relationships of various zodiac signs. It will be telecast every Friday at 9 pm.
As for B4U Men'z Club, it will be a television guide to understand a man's mind, (also with a women's perspective!), an official release states.
Murphy Bola is a witty, smart-alecky show with an ample dosage of wise sayings and adages. B4U Libb will be about the ingenious ways lovers express their feelings in the smaller towns. Libb stands for 'Love in the Back of Beyond'!
According to the release, B4U Television's vice-president Ravi Nair is looking forward to make the channel really exciting. The release also quoted B4U Television's chief marketing officer Rajnish Lall as saying, "B4U Music now offers a wide array of music and lifestyle shows packaged imaginatively. We have finely tuned ideas to meet the viewing requirements of various mindsets appealing the teenagers, 20 to 24-year-olds as well as 30-year-olds. Now we are all set to unleash 'programmes by demand' for our key patrons."
B4U Television's creative head Yugandar added, "Television programming across channels is mostly redundant and lacks vitality. What we have done is made a conscious effort to break away from any existing mind set, the idea is to not follow but to lead the viewer in this case… lead him into an area that makes the act of watching television a far more thrilling, engrossing and thought provoking experience while at that the bar has been set very high with no room for mediocrity."
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