NEW DELHI: Weeks after it decided to get the youngsters of the country hooked on to its Hindi news channel, Zee News, Zee Media Corp (ZMCL) has launched a new television commercial unveiling the channels’ new look.

A set of vibrant colors are being used to promote their philosophy that ‘News is never black and white; there are many shades, many hues to news’. The new TVC that has been created by the agency Bang in the Middle at a cost of nearly Rs 20 - 30 lakh will run for a month across multiple platforms like GECs and multiplexes besides leveraging its own networks to target the masses.

In a press release, Zee News said it was committed to provide viewers with various aspect of news, which has been highlighted through the TVC.

Speaking on this occasion ZMCL marketing and distribution VP Rohit Kumar said, “Under the revamp, the focus is on the youth. As always, we have striven to stay focused and relevant. With this new campaign the objective is to influence youth and their conscience. Our attempt is to strike a chord with them, their thoughts and attitude through this campaign.”

The channel underwent a brand name change last year as Zee News changed to Zee Media Corp and saw a 15 per cent rise in viewership. For this new gamble they have taken, it will take three to six months for the effects to be seen.